Card Set Information
according to the Health Belief model, why don't people take preventative measures?
their beliefs/perceptions get in the way
What are the three variables of the Health Belief model?
how bad we think the disease is
how likely we are to get the disease
how effective are the prevention methods
How can culture/religion influence your decisions?
how they perceive things can influence your choices. Like if your church dislikes condoms, you might not chose to use one.
What are the 5 stages people go through when deciding to change behavior?
1) Awareness of risk/threat
2) Acknowledgment of a significant risk to some group of people
3) Acknowledgment of a significant risk to oneself
4) Deciding to take action to reduce risk
5) Initiation of the new behavior
the cognitive principle:
the information given should consider its target audience and the language.
the emotional principle:
emotions can be used to change behavior by using positive and negative hooks appropriately
the behavioral principle:
be as direct and specific as possible, maybe even add a step-by-step process if there is new tech being used
The Interpersonal Principle:
know the social circles, take cultural biases into consideration.
The Social Ecological Principle:
considers the audience's social circles they interact with and the social norms with them, may use a role model to deliver the message.
The Structural Principle:
consider the physical, legal and technological setting around the target audience
The Scientific Principle:
scientific methods need to be employed to identify and quantify the success of a planned prevention program
AIDS Prevention Among Young Gay and Bisexual Men – Mid 1990’s: who did they target? what did they promote?
gay and bisexual men between age 18-29; safe anal sex practices
AIDS Prevention Among Young Gay and Bisexual Men – Mid 1990’s: 4 main activities
1) formal outreach with events and groups
2) M-groups had a trained discussion leader to spread info on safe sex
3) informal outreach to friends
4) ongoing publicity campaign
AIDS Prevention Among Mexican Migrant Farm Workers – Early 1990’s:
aimed to educate farm workers about using condoms to stop HIV by using a photo story book