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according to the Health Belief model, why don't people take preventative measures?
their beliefs/perceptions get in the way
What are the three variables of the Health Belief model?
- how bad we think the disease is
- how likely we are to get the disease
- how effective are the prevention methods
How can culture/religion influence your decisions?
how they perceive things can influence your choices. Like if your church dislikes condoms, you might not chose to use one.
What are the 5 stages people go through when deciding to change behavior?
- 1) Awareness of risk/threat
- 2) Acknowledgment of a significant risk to some group of people
- 3) Acknowledgment of a significant risk to oneself
- 4) Deciding to take action to reduce risk
- 5) Initiation of the new behavior
the cognitive principle:
the information given should consider its target audience and the language.
the emotional principle:
emotions can be used to change behavior by using positive and negative hooks appropriately
the behavioral principle:
be as direct and specific as possible, maybe even add a step-by-step process if there is new tech being used
The Interpersonal Principle:
know the social circles, take cultural biases into consideration.
The Social Ecological Principle:
considers the audience's social circles they interact with and the social norms with them, may use a role model to deliver the message.
The Structural Principle:
consider the physical, legal and technological setting around the target audience
The Scientific Principle:
scientific methods need to be employed to identify and quantify the success of a planned prevention program
AIDS Prevention Among Young Gay and Bisexual Men – Mid 1990’s: who did they target? what did they promote?
gay and bisexual men between age 18-29; safe anal sex practices
AIDS Prevention Among Young Gay and Bisexual Men – Mid 1990’s: 4 main activities
- 1) formal outreach with events and groups
- 2) M-groups had a trained discussion leader to spread info on safe sex
- 3) informal outreach to friends
- 4) ongoing publicity campaign
AIDS Prevention Among Mexican Migrant Farm Workers – Early 1990’s:
aimed to educate farm workers about using condoms to stop HIV by using a photo story book
What would you like to do?
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