Home > Flashcards > Print Preview

The flashcards below were created by user tenorsextets on FreezingBlue Flashcards. What would you like to do?

  1. according to the Health Belief model, why don't people take preventative measures?
    their beliefs/perceptions get in the way
  2. What are the three variables of the Health Belief model?
    • how bad we think the disease is
    • how likely we are to get the disease
    • how effective are the prevention methods
  3. How can culture/religion influence your decisions?
    how they perceive things can influence your choices.  Like if your church dislikes condoms, you might not chose to use one.
  4. What are the 5 stages people go through when deciding to change behavior?
    • 1) Awareness of risk/threat
    • 2) Acknowledgment of a significant risk to some group of people
    • 3) Acknowledgment of a significant risk to oneself
    • 4) Deciding to take action to reduce risk
    • 5) Initiation of the new behavior
  5. the cognitive principle:
    the information given should consider its target audience and the language. 
  6. the emotional principle:
    emotions can be used to change behavior by using positive and negative hooks appropriately
  7. the behavioral principle:
    be as direct and specific as possible, maybe even add a step-by-step process if there is new tech being used
  8. The Interpersonal Principle:
    know the social circles, take cultural biases into consideration.
  9. The Social Ecological Principle:
    considers the audience's social circles they interact with and the social norms with them, may use a role model to deliver the message.
  10. The Structural Principle:
    consider the physical, legal and technological setting around the target audience
  11. The Scientific Principle:
    scientific methods need to be employed to identify and quantify the success of a planned prevention program
  12. AIDS Prevention Among Young Gay and Bisexual Men – Mid 1990’s: who did they target? what did they promote?
    gay and bisexual men between age 18-29; safe anal sex practices
  13. AIDS Prevention Among Young Gay and Bisexual Men – Mid 1990’s: 4 main activities
    • 1) formal outreach with events and groups
    • 2) M-groups had a trained discussion leader to spread info on safe sex
    • 3) informal outreach to friends 
    • 4) ongoing publicity campaign
  14. AIDS Prevention Among Mexican Migrant Farm Workers – Early 1990’s: 
    aimed to educate farm workers about using condoms to stop HIV by using a photo story book  

Card Set Information

2013-02-06 05:36:08

Show Answers:

What would you like to do?

Home > Flashcards > Print Preview