MKT 351 CH1 TEST Q.txt

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soredd99
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MKT 351 CH1 TEST Q.txt
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2013-02-07 10:38:44
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MKT 351 CH1 TEST
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MKT 351 CH1 TEST Q
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  1. Production orientation focuses on:
    A.consumer needs.
    B.production costs.
    C.sales techniques.
    D.internal capabilities.
    D.internal capabilities.
    (this multiple choice question has been scrambled)
  2. Adopting a market oriented approach requires information about:
    A.a firm's capabilities.
    B.effective sales techniques.
    C.customers and competitors.
    C.customers and competitors.
    (this multiple choice question has been scrambled)
  3. Various companies' attempts to "go green" reflect a ________ orientation.
    A.production
    B.sales
    C.social marketing
    D.marketing
    C.social marketing
    (this multiple choice question has been scrambled)
  4. The internal capabilities of a firm include all of the following EXCEPT:
    A.its products.
    B.its consumers.
    C.its manufacturing processes.
    D.its talents.
    B.its consumers.
    (this multiple choice question has been scrambled)
  5. Which of these issues would NOT be a major concern to the societal marketing orientation?
    A.child labor
    B.maximizing market share
    C.fossil fuel emissions
    D.diversity
    B.maximizing market share
    (this multiple choice question has been scrambled)
  6. Firms can provide customer value by:
    A.raising quality.
    B.offering products that perform.
    C.raising prices.
    D.lowering prices.
    B.offering products that perform.
    (this multiple choice question has been scrambled)
  7. A sales-oriented organization targets its products to:
    A.women only.
    B.the rich.
    C.men only.
    D.everybody.
    D.everybody.
    (this multiple choice question has been scrambled)
  8. Organizations that exist to achieve goals, rather than profits, are called:
    A.non-governmental organizations.
    B.charities.
    C.cooperatives.
    D.nonprofit organizations.
    D.nonprofit organizations.
    (this multiple choice question has been scrambled)
  9. For an exchange to occur between two people, there must be:
    A.money involved.
    B.an equal amount of goods.
    C.a regulatory body overseeing the exchange.
    D.the freedom for each party to accept or reject the offer.
    D.the freedom for each party to accept or reject the offer.
    (this multiple choice question has been scrambled)
  10. The use of aggressive sales techniques is a feature of the ________ orientation.
    A.market
    B.production
    C.sales
    D.societal market
    C.sales
    (this multiple choice question has been scrambled)
  11. Which marketing management philosophy requires a thorough understanding of what competitors are doing?a.production
    b.sales
    c.market
    d.societal market
    c.market
  12. An effective way to increase business with existing customers and to retain current customers is to:
    A.offer a wide range of products.
    B.build relationships.
    C.reduce prices.
    D.increase advertising.
    B.build relationships.
    (this multiple choice question has been scrambled)
  13. Which of the following is necessary for a relationship marketing strategy?
    A.skilled engineers
    B.technological innovations
    C.customer-oriented personnel
    D.prices lower than competitors
    C.customer-oriented personnel
    (this multiple choice question has been scrambled)
  14. ________ is when employees are allowed to solve customer problems on the spot.
    A.Affirmation
    B.Motivation
    C.Empowerment
    D.Training
    C.Empowerment
    (this multiple choice question has been scrambled)
  15. The market-oriented approach assumes that a sale depends on the:
    A.consumer appeal.
    B.sales force.
    C.market share.
    D.customer's decision to purchase.
    D.customer's decision to purchase.
    (this multiple choice question has been scrambled)

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