MKT351 C2TQ.txt

Card Set Information

Author:
soredd99
ID:
198654
Filename:
MKT351 C2TQ.txt
Updated:
2013-02-07 10:39:19
Tags:
MKT351 C2TQ
Folders:

Description:
MKT351 C2TQ
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user soredd99 on FreezingBlue Flashcards. What would you like to do?


  1. Issues such as product lines, distribution channels, marketing communications, and pricing are all determined by the:
    A.marketing goal.
    B.marketing plan.
    C.marketing team.
    D.marketing strategy.
    B.marketing plan.
    (this multiple choice question has been scrambled)
  2. The goal of strategic planning is ________ profitability and growth.
    A.short-run
    B.long-run
    C.temporary
    D.maximal
    B.long-run
    (this multiple choice question has been scrambled)
  3. The foundation of any marketing plan is:
    A.the mission statement.
    B.implementation.
    C.good writing.
    D.leadership.
    A.the mission statement.
    (this multiple choice question has been scrambled)
  4. Marketing myopia occurs when a business is determined by:
    A.market research.
    B.its product line.
    C.analysis of competitors.
    D.customer satisfaction.
    B.its product line.
    (this multiple choice question has been scrambled)
  5. The four elements of a SWOT analysis are:
    A.Scale, Weaknesses, Outcomes, Talents.
    B.Strengths, Weaknesses, Opportunities, Threats.
    C.Staff, Wages, Opportunities, Teams.
    D.Strengths, Work, Opposition, Teams.
    B.Strengths, Weaknesses, Opportunities, Threats.
    (this multiple choice question has been scrambled)
  6. The examination of external opportunities and threats is known as:
    A.environmental scanning.
    B.team formation.
    C.situational analysis.
    D.market study.
    A.environmental scanning.
    (this multiple choice question has been scrambled)
  7. If a particular retailer offers a product at a much lower price than its competitors, it has a:
    A.cost competitive advantage.
    B.competitive advantage.
    C.product differentiation competitive advantage.
    D.niche competitive advantage.
    A.cost competitive advantage.
    (this multiple choice question has been scrambled)
  8. Which of the following is NOT a way that the costs can be reduced?
    A.government subsidies
    B.production innovations
    C.efficient labor
    D.adding frills and options
    D.adding frills and options
    (this multiple choice question has been scrambled)
  9. A company that focuses only on catering kosher meals has established a:
    A.product differentiation competitive advantage.
    B.competitive advantage.
    C.niche competitive advantage.
    D.cost competitive advantage.
    C.niche competitive advantage.
    (this multiple choice question has been scrambled)
  10. If Starbucks were to offer free coffee to first-time customers, it would be practicing which strategic alternative?
    A.product development
    B.market penetration
    C.diversification
    D.market development
    D.market development
    (this multiple choice question has been scrambled)
  11. Starbucks began selling hot breakfast items, such as sandwiches and oatmeal. This is an example of:
    A.market development.
    B.diversification.
    C.product development.
    D.market penetration.
    B.diversification.
    (this multiple choice question has been scrambled)
  12. With its iPhone, Apple offers a unique combination of design and function. This is an example of:
    A.product differentiation competitive advantage.
    B.competitive advantage.
    C.cost competitive advantage.
    D.niche competitive advantage.
    A.product differentiation competitive advantage.
    (this multiple choice question has been scrambled)
  13. The four Ps of the marketing matrix are:
    A.product, premium, passion, performance.
    B.product, place, promotion, pricing.
    C.placement, product, pedigree, packaging.
    D.polling, pricing, public relations, promotions.
    B.product, place, promotion, pricing.
    (this multiple choice question has been scrambled)
  14. For many years, IBM's personal computer division was losing market share and producing net losses. This strategic business unit (SBU) is best characterized as:
    A.dog.
    B.problem child.
    C.star.
    D.cash cow.
    A.dog.
    (this multiple choice question has been scrambled)
  15. Which of the following is an example of a product?
    A.a money-back guarantee
    B.the packaging of the drive
    C.All of these choices
    D.an external hard drive
    E.installation software
    C.All of these choices
    (this multiple choice question has been scrambled)

What would you like to do?

Home > Flashcards > Print Preview