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soredd99
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Issues such as product lines, distribution channels, marketing communications, and pricing are all determined by the:
A.marketing goal.
B.marketing plan.
C.marketing team.
D.marketing strategy.
B.marketing plan. (this multiple choice question has been scrambled)
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The goal of strategic planning is ________ profitability and growth.
A.short-run
B.long-run
C.temporary
D.maximal
B.long-run (this multiple choice question has been scrambled)
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The foundation of any marketing plan is:
A.the mission statement.
B.implementation.
C.good writing.
D.leadership.
A.the mission statement. (this multiple choice question has been scrambled)
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Marketing myopia occurs when a business is determined by:
A.market research.
B.its product line.
C.analysis of competitors.
D.customer satisfaction.
B.its product line. (this multiple choice question has been scrambled)
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The four elements of a SWOT analysis are:
A.Scale, Weaknesses, Outcomes, Talents.
B.Strengths, Weaknesses, Opportunities, Threats.
C.Staff, Wages, Opportunities, Teams.
D.Strengths, Work, Opposition, Teams.
B.Strengths, Weaknesses, Opportunities, Threats. (this multiple choice question has been scrambled)
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The examination of external opportunities and threats is known as:
A.environmental scanning.
B.team formation.
C.situational analysis.
D.market study.
A.environmental scanning. (this multiple choice question has been scrambled)
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If a particular retailer offers a product at a much lower price than its competitors, it has a:
A.cost competitive advantage.
B.competitive advantage.
C.product differentiation competitive advantage.
D.niche competitive advantage.
A.cost competitive advantage. (this multiple choice question has been scrambled)
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Which of the following is NOT a way that the costs can be reduced?
A.government subsidies
B.production innovations
C.efficient labor
D.adding frills and options
D.adding frills and options (this multiple choice question has been scrambled)
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A company that focuses only on catering kosher meals has established a:
A.product differentiation competitive advantage.
B.competitive advantage.
C.niche competitive advantage.
D.cost competitive advantage.
C.niche competitive advantage. (this multiple choice question has been scrambled)
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If Starbucks were to offer free coffee to first-time customers, it would be practicing which strategic alternative?
A.product development
B.market penetration
C.diversification
D.market development
D.market development (this multiple choice question has been scrambled)
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Starbucks began selling hot breakfast items, such as sandwiches and oatmeal. This is an example of:
A.market development.
B.diversification.
C.product development.
D.market penetration.
B.diversification. (this multiple choice question has been scrambled)
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With its iPhone, Apple offers a unique combination of design and function. This is an example of:
A.product differentiation competitive advantage.
B.competitive advantage.
C.cost competitive advantage.
D.niche competitive advantage.
A.product differentiation competitive advantage. (this multiple choice question has been scrambled)
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The four Ps of the marketing matrix are:
A.product, premium, passion, performance.
B.product, place, promotion, pricing.
C.placement, product, pedigree, packaging.
D.polling, pricing, public relations, promotions.
B.product, place, promotion, pricing. (this multiple choice question has been scrambled)
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For many years, IBM's personal computer division was losing market share and producing net losses. This strategic business unit (SBU) is best characterized as:
A.dog.
B.problem child.
C.star.
D.cash cow.
A.dog. (this multiple choice question has been scrambled)
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Which of the following is an example of a product?
A.a money-back guarantee
B.the packaging of the drive
C.All of these choices
D.an external hard drive
E.installation software
C.All of these choices (this multiple choice question has been scrambled)
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