MKT351 C2TQ.txt

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  1. Issues such as product lines, distribution channels, marketing communications, and pricing are all determined by the:
    A.marketing strategy.
    B.marketing plan.
    C.marketing goal.
    D.marketing team.
    B.marketing plan.
    (this multiple choice question has been scrambled)
  2. The goal of strategic planning is ________ profitability and growth.
    A.temporary
    B.maximal
    C.long-run
    D.short-run
    C.long-run
    (this multiple choice question has been scrambled)
  3. The foundation of any marketing plan is:
    A.leadership.
    B.good writing.
    C.the mission statement.
    D.implementation.
    C.the mission statement.
    (this multiple choice question has been scrambled)
  4. Marketing myopia occurs when a business is determined by:
    A.market research.
    B.customer satisfaction.
    C.its product line.
    D.analysis of competitors.
    C.its product line.
    (this multiple choice question has been scrambled)
  5. The four elements of a SWOT analysis are:
    A.Scale, Weaknesses, Outcomes, Talents.
    B.Staff, Wages, Opportunities, Teams.
    C.Strengths, Work, Opposition, Teams.
    D.Strengths, Weaknesses, Opportunities, Threats.
    D.Strengths, Weaknesses, Opportunities, Threats.
    (this multiple choice question has been scrambled)
  6. The examination of external opportunities and threats is known as:
    A.team formation.
    B.environmental scanning.
    C.market study.
    D.situational analysis.
    B.environmental scanning.
    (this multiple choice question has been scrambled)
  7. If a particular retailer offers a product at a much lower price than its competitors, it has a:
    A.niche competitive advantage.
    B.cost competitive advantage.
    C.competitive advantage.
    D.product differentiation competitive advantage.
    B.cost competitive advantage.
    (this multiple choice question has been scrambled)
  8. Which of the following is NOT a way that the costs can be reduced?
    A.efficient labor
    B.production innovations
    C.adding frills and options
    D.government subsidies
    C.adding frills and options
    (this multiple choice question has been scrambled)
  9. A company that focuses only on catering kosher meals has established a:
    A.niche competitive advantage.
    B.cost competitive advantage.
    C.product differentiation competitive advantage.
    D.competitive advantage.
    A.niche competitive advantage.
    (this multiple choice question has been scrambled)
  10. If Starbucks were to offer free coffee to first-time customers, it would be practicing which strategic alternative?
    A.product development
    B.market development
    C.diversification
    D.market penetration
    B.market development
    (this multiple choice question has been scrambled)
  11. Starbucks began selling hot breakfast items, such as sandwiches and oatmeal. This is an example of:
    A.product development.
    B.market development.
    C.market penetration.
    D.diversification.
    D.diversification.
    (this multiple choice question has been scrambled)
  12. With its iPhone, Apple offers a unique combination of design and function. This is an example of:
    A.niche competitive advantage.
    B.competitive advantage.
    C.cost competitive advantage.
    D.product differentiation competitive advantage.
    D.product differentiation competitive advantage.
    (this multiple choice question has been scrambled)
  13. The four Ps of the marketing matrix are:
    A.product, premium, passion, performance.
    B.placement, product, pedigree, packaging.
    C.product, place, promotion, pricing.
    D.polling, pricing, public relations, promotions.
    C.product, place, promotion, pricing.
    (this multiple choice question has been scrambled)
  14. For many years, IBM's personal computer division was losing market share and producing net losses. This strategic business unit (SBU) is best characterized as:
    A.cash cow.
    B.problem child.
    C.star.
    D.dog.
    D.dog.
    (this multiple choice question has been scrambled)
  15. Which of the following is an example of a product?
    A.All of these choices
    B.the packaging of the drive
    C.a money-back guarantee
    D.installation software
    E.an external hard drive
    A.All of these choices
    (this multiple choice question has been scrambled)
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soredd99
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MKT351 C2TQ.txt
Updated:
2013-02-07 15:39:19
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MKT351 C2TQ
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