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soredd99
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Issues such as product lines, distribution channels, marketing communications, and pricing are all determined by the:
A.marketing strategy.
B.marketing plan.
C.marketing goal.
D.marketing team.
B.marketing plan. (this multiple choice question has been scrambled)
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The goal of strategic planning is ________ profitability and growth.
A.temporary
B.maximal
C.long-run
D.short-run
C.long-run (this multiple choice question has been scrambled)
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The foundation of any marketing plan is:
A.leadership.
B.good writing.
C.the mission statement.
D.implementation.
C.the mission statement. (this multiple choice question has been scrambled)
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Marketing myopia occurs when a business is determined by:
A.market research.
B.customer satisfaction.
C.its product line.
D.analysis of competitors.
C.its product line. (this multiple choice question has been scrambled)
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The four elements of a SWOT analysis are:
A.Scale, Weaknesses, Outcomes, Talents.
B.Staff, Wages, Opportunities, Teams.
C.Strengths, Work, Opposition, Teams.
D.Strengths, Weaknesses, Opportunities, Threats.
D.Strengths, Weaknesses, Opportunities, Threats. (this multiple choice question has been scrambled)
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The examination of external opportunities and threats is known as:
A.team formation.
B.environmental scanning.
C.market study.
D.situational analysis.
B.environmental scanning. (this multiple choice question has been scrambled)
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If a particular retailer offers a product at a much lower price than its competitors, it has a:
A.niche competitive advantage.
B.cost competitive advantage.
C.competitive advantage.
D.product differentiation competitive advantage.
B.cost competitive advantage. (this multiple choice question has been scrambled)
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Which of the following is NOT a way that the costs can be reduced?
A.efficient labor
B.production innovations
C.adding frills and options
D.government subsidies
C.adding frills and options (this multiple choice question has been scrambled)
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A company that focuses only on catering kosher meals has established a:
A.niche competitive advantage.
B.cost competitive advantage.
C.product differentiation competitive advantage.
D.competitive advantage.
A.niche competitive advantage. (this multiple choice question has been scrambled)
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If Starbucks were to offer free coffee to first-time customers, it would be practicing which strategic alternative?
A.product development
B.market development
C.diversification
D.market penetration
B.market development (this multiple choice question has been scrambled)
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Starbucks began selling hot breakfast items, such as sandwiches and oatmeal. This is an example of:
A.product development.
B.market development.
C.market penetration.
D.diversification.
D.diversification. (this multiple choice question has been scrambled)
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With its iPhone, Apple offers a unique combination of design and function. This is an example of:
A.niche competitive advantage.
B.competitive advantage.
C.cost competitive advantage.
D.product differentiation competitive advantage.
D.product differentiation competitive advantage. (this multiple choice question has been scrambled)
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The four Ps of the marketing matrix are:
A.product, premium, passion, performance.
B.placement, product, pedigree, packaging.
C.product, place, promotion, pricing.
D.polling, pricing, public relations, promotions.
C.product, place, promotion, pricing. (this multiple choice question has been scrambled)
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For many years, IBM's personal computer division was losing market share and producing net losses. This strategic business unit (SBU) is best characterized as:
A.cash cow.
B.problem child.
C.star.
D.dog.
D.dog. (this multiple choice question has been scrambled)
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Which of the following is an example of a product?
A.All of these choices
B.the packaging of the drive
C.a money-back guarantee
D.installation software
E.an external hard drive
A.All of these choices (this multiple choice question has been scrambled)
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