-
aggregation approach
approach to studying personality in which behavior is assessed at a number of points in time
-
AIO statements
activity, interest, and opinion statements that are used in lifestyle studies
-
brand personality
collection of human characteristics that can be associated with a brand
-
competitiveness
enduring tendency to strive to be better than others
-
complaint proneness
extent to which consumers tend to voice complaints about unsatisfactory product purchases
-
ego
component in psychoanalytic theory that attempts to balance the struggle between the superego and the id
-
five–factor model
multiple–trait perspective that proposes that the human personality consists of five traits: agreeableness, extroversion, openness to experience (or creativity), conscientiousness, and neuroticism (or stability)
-
geodemographic techniques
techniques that combine data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions
-
hierarchical approaches to personality
approaches to personality inquiry that assume that personality traits exist at varying levels of abstraction
-
id
the personality component in psychoanalytic theory that focuses on pleasure–seeking motives and immediate gratification
-
idiographic perspective
approach to personality that focuses on understanding the complexity of each individual consumer
-
individual difference variables
descriptions of how individual consumers differ according to specific trait patterns of behavior
-
innovativeness
degree to which an individual is open to new ideas and tends to be relatively early in adopting new products, services, or experiences
-
lifestyles
distinctive modes of living, including how people spend their time and money
-
materialism
extent to which material goods have importance in a consumer’s life
-
motivational research era
era in consumer research that focused heavily on psychoanalytic approaches
-
multiple–trait approach
approach in trait research wherein the focus remains on combinations of traits
-
nomothetic perspective
variable–centered approach to personality that focuses on particular traits that exist across a number of people
-
personality
totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to the environment
-
pleasure principle
principle found in psychoanalytic theory that describes the factor that motivates pleasure–seeking behavior within the id
-
PRIZM
popular geodemographic technique that stands for Potential Ratings Index by ZIP Market
-
psychoanalytic approach to personality
approach to personality research, advocated by Sigmund Freud, that suggests personality results from a struggle between inner motives and societal pressures to follow rules and expectations
-
psychographics
quantitative investigation of consumer lifestyles
-
reality principle
the principle in psychoanalytic theory under which the ego attempts to satisfy the id within societal constraints
-
self–concept
totality of thoughts and feelings that an individual has about him– or herself
-
self–congruency theory
theory that proposes that much of consumer behavior can be explained by the congruence of a consumer’s self–concept with the image of typical users of a focal product
-
self–esteem
positivity of the self–concept that one holds
-
semiotics
study of symbols and their meanings
-
single–trait approach
approach in trait research wherein the focus is on one particular trait
-
superego
component in psychoanalytic theory that works against the id by motivating behavior that matches the expectations and norms of society
-
symbolic interactionism
perspective that proposes that consumers live in a symbolic environment and interpret the myriad of symbols around them and that members of a society agree on the meanings of symbols
-
trait
distinguishable characteristic that describes one’s tendency to act in a relatively consistent manner
-
trait approach to personality
approaches in personality research that focus on specific consumer traits as motivators of various consumer behaviors
-
VALS
popular psychographic method in consumer research that divides consumers into groups based on resources and consumer behavior motivations
-
value consciousness
the extent to which consumers tend to maximize what they receive from a transaction as compared to what they give
|
|