Consumer Behavior Chapter 6

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  1. aggregation approach
    approach to studying personality in which behavior is assessed at a number of points in time
  2. AIO statements
    activity, interest, and opinion statements that are used in lifestyle studies
  3. brand personality
    collection of human characteristics that can be associated with a brand
  4. competitiveness
    enduring tendency to strive to be better than others
  5. complaint proneness
    extent to which consumers tend to voice complaints about unsatisfactory product purchases
  6. ego
    component in psychoanalytic theory that attempts to balance the struggle between the superego and the id
  7. five–factor model
    multiple–trait perspective that proposes that the human personality consists of five traits: agreeableness, extroversion, openness to experience (or creativity), conscientiousness, and neuroticism (or stability)
  8. geodemographic techniques
    techniques that combine data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions
  9. hierarchical approaches to personality
    approaches to personality inquiry that assume that personality traits exist at varying levels of abstraction
  10. id
    the personality component in psychoanalytic theory that focuses on pleasure–seeking motives and immediate gratification
  11. idiographic perspective
    approach to personality that focuses on understanding the complexity of each individual consumer
  12. individual difference variables
    descriptions of how individual consumers differ according to specific trait patterns of behavior
  13. innovativeness
    degree to which an individual is open to new ideas and tends to be relatively early in adopting new products, services, or experiences
  14. lifestyles
    distinctive modes of living, including how people spend their time and money
  15. materialism
    extent to which material goods have importance in a consumer’s life
  16. motivational research era
    era in consumer research that focused heavily on psychoanalytic approaches
  17. multiple–trait approach
    approach in trait research wherein the focus remains on combinations of traits
  18. nomothetic perspective
    variable–centered approach to personality that focuses on particular traits that exist across a number of people
  19. personality
    totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to the environment
  20. pleasure principle
    principle found in psychoanalytic theory that describes the factor that motivates pleasure–seeking behavior within the id
  21. PRIZM
    popular geodemographic technique that stands for Potential Ratings Index by ZIP Market
  22. psychoanalytic approach to personality
    approach to personality research, advocated by Sigmund Freud, that suggests personality results from a struggle between inner motives and societal pressures to follow rules and expectations
  23. psychographics
    quantitative investigation of consumer lifestyles
  24. reality principle
    the principle in psychoanalytic theory under which the ego attempts to satisfy the id within societal constraints
  25. self–concept
    totality of thoughts and feelings that an individual has about him– or herself
  26. self–congruency theory
    theory that proposes that much of consumer behavior can be explained by the congruence of a consumer’s self–concept with the image of typical users of a focal product
  27. self–esteem
    positivity of the self–concept that one holds
  28. semiotics
    study of symbols and their meanings
  29. single–trait approach
    approach in trait research wherein the focus is on one particular trait
  30. superego
    component in psychoanalytic theory that works against the id by motivating behavior that matches the expectations and norms of society
  31. symbolic interactionism
    perspective that proposes that consumers live in a symbolic environment and interpret the myriad of symbols around them and that members of a society agree on the meanings of symbols
  32. trait
    distinguishable characteristic that describes one’s tendency to act in a relatively consistent manner
  33. trait approach to personality
    approaches in personality research that focus on specific consumer traits as motivators of various consumer behaviors
  34. VALS
    popular psychographic method in consumer research that divides consumers into groups based on resources and consumer behavior motivations
  35. value consciousness
    the extent to which consumers tend to maximize what they receive from a transaction as compared to what they give
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Consumer Behavior Chapter 6
2013-02-14 03:01:30
Consumer Behavior Chapter

Consumer Behavior Chapter
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