Marketing Chapter 1

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Marketing Chapter 1
2013-02-25 17:48:50
Vocabulary Marketing

Vocabulary words from marketing chapter 1
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  1. The process by which companies create value for customers and build strong customer relationships in order to capture value
    from customers in return.
  2. States of felt deprivation.
  3. The form human needs take as they are shaped by culture and individual personality. 
  4. Human wants that are backed by buying power.
  5. Some combination of products, services, information, or experiences offered to a market to satisfy a need or want. 
    Market Offerings
  6. The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. 
    Marketing Myopia 
  7. The act of obtaining a desired object from someone by offering something in return. 
  8. The set of all actual and potential buyers of a product or service. 
  9. The art and science of choosing target markets and building profitable relationships with them. 
    Marketing Management
  10. The idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency. 
    Production Concept
  11. The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making
    continuous product improvements. 
    Product Concept 
  12. The idea that consumers will not buy enough of the firm’s products unless it undertakes a
    large-scale selling and promotion effort.
    Selling Concept
  13. A philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. 
    Marketing Concept
  14. The idea that a company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests. 
    Societal Marketing Concept 
  15. The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
    Customer relationship management
  16. The customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. 
    Customer-percieved value 
  17. The extent to which a product’s perceived performance matches a buyer’s
    Customer Satisfaction 
  18. Marketing relationships in which customers, empowered by today’s new digital technologies, interact with companies and with each other to shape their relationships with brands. 
    Customer-managed relationship 
  19. The value of the entire stream of purchases that the customer would make over a lifetime of patronage. 
    Customer Lifetime Value
  20. The portion of the customer’s purchasing that a company gets in its product categories. 
    Share of Customer
  21. The total combined customer lifetime value of all of the company’s customers.
    Customer Equity