MKT 351 C8.txt

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  1. A group of people who share traits and have similar product needs is known as a:
    A.market segment.
    B.demographic.
    C.market.
    D.population.
    A.market segment.
    (this multiple choice question has been scrambled)
  2. ________ is the process where distinct market segments are identified.
    A.Market study
    B.Market division
    C.Market analysis
    D.Market segmentation
    D.Market segmentation
    (this multiple choice question has been scrambled)
  3. A food products company groups its customers according to where they live. This is an example of ________ segmentation.
    A.family life-cycle
    B.age
    C.geographic
    D.income
    C.geographic
    (this multiple choice question has been scrambled)
  4. Toyota promotes its Sienna minivan as a safe and practical vehicle for families. This is an example of ________ segmentation.
    A.age
    B.geographic
    C.family life cycle
    D.income
    C.family life cycle
    (this multiple choice question has been scrambled)
  5. Gerber produces a line of organic baby foods to appeal to consumers who are concerned about food safety and environmental issues. This is an example of ________ segmentation.
    A.income
    B.psychographic
    C.usage-rate
    D.geodemographic
    B.psychographic
    (this multiple choice question has been scrambled)
  6. McDonald's new marketing campaign is aimed at attracting customers who visit the restaurant less than six times per year. This is an example of ________ segmentation.
    A.usage-rate
    B.psychographic
    C.income
    D.geodemographic
    A.usage-rate
    (this multiple choice question has been scrambled)
  7. ________ are customers who do extensive research before purchasing.
    A.Collaborators
    B.Innovators
    C.Optimizers
    D.Satisficers
    C.Optimizers
    (this multiple choice question has been scrambled)
  8. Which of the following is NOT a step in market segmentation?
    A.choosing a basis for segmenting the market
    B.developing a perceptual map
    C.profiling and analyzing segments
    D.selecting target markets
    B.developing a perceptual map
    (this multiple choice question has been scrambled)
  9. A computer manufacturer promotes its products with a single campaign aimed at various groups. This is an example of ________ strategy.
    A.multisegment targeting
    B.concentrated targeting
    C.undifferentiated targeting
    D.target market
    C.undifferentiated targeting
    (this multiple choice question has been scrambled)
  10. The Smart car is aimed at young, urbanites who want efficient and convenient transportation. This is an example of ________ strategy.
    A.target market
    B.multisegment targeting
    C.undifferentiated targeting
    D.concentrated targeting
    D.concentrated targeting
    (this multiple choice question has been scrambled)
  11. Which of the following is a key benefit of the undifferentiated target strategy?
    A.concentration of resources
    B.economies of scale in producing and marketing
    C.cost savings
    D.strong positioning in the market
    C.cost savings
    (this multiple choice question has been scrambled)
  12. In Starbucks, ________ will occur if its new VIA line of instant coffee leads to reduced sales of its coffee beans.
    A.optimization
    B.cannibalization
    C.focusing
    D.targeting
    B.cannibalization
    (this multiple choice question has been scrambled)
  13. In its advertisements, Verizon emphasizes how its mobile network is faster and offers more nationwide coverage than its competitors. This is an example of:
    A.attribution.
    B.repositioning.
    C.one-to-one marketing.
    D.product differentiation.
    D.product differentiation.
    (this multiple choice question has been scrambled)
  14. A company implements ________ in order to change the opinions that consumers have about their products.
    A.repositioning
    B.segmenting
    C.positioning
    D.evaluation
    A.repositioning
    (this multiple choice question has been scrambled)
  15. A company that uses the attribute base for positioning will emphasize:
    A.the product's feature or benefits.
    B.the product's high price.
    C.how the product makes one feel.
    D.competitor products.
    A.the product's feature or benefits.
    (this multiple choice question has been scrambled)
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soredd99
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MKT 351 C8.txt
Updated:
2013-02-26 14:58:19
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MKT 351 C8
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MKT 351 C8.txt
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