Business Policies and Strategies Exam 2

Card Set Information

Author:
hyoung9
ID:
204902
Filename:
Business Policies and Strategies Exam 2
Updated:
2013-03-04 13:37:49
Tags:
Policies Startegies
Folders:

Description:
Business Policies and Strategies
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user hyoung9 on FreezingBlue Flashcards. What would you like to do?


  1.              Corporate-level Strategy
    Specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets
  2.                           Synergy
    value added by corporate office adds up to more than the value if different businesses in the portfolio were separate and independent
  3.              Purpose of Diversification
    -using expertise and knowledge gained by one business and diversifying the skills into a business where it can be used in a related way

    -builds synergy

What would you like to do?

Home > Flashcards > Print Preview