Marketing Chapter 5

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brianradigan
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204966
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Marketing Chapter 5
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2013-03-04 17:48:34
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Marketing Chapter
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Marketing Chapter 5
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  1. The buying behavior of final customers- individuals and households that buy goods and services for personal consumption. 
    Consumer buyer behavior 
  2. All the individuals and households that buy or acquire goods and services for personal consumption. 
    Consumer Market
  3. The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. 
    Culture 
  4. A group of people with shared value systems based on common life experiences and situations.
    Subculture 
  5. Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors. 
    Social Class
  6. Two or more people who interact to accomplish individual or mutual goals. 
    Group
  7. A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others.
    Opinion leader 
  8. Online social communities-blogs, social networking Web sites, or even virtual worlds- where people socialize or exchange information and opinions. 
    Online social networks
  9. A person's pattern of living as expressed in his or her activities, interests, and opinions. 
    Lifestyle
  10. The unique psychological characteristics that distinguish a person or group. 
    Personality 
  11. A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
    Motive (drive) 
  12. The process by which people select, organize, and interpret information to form a meaningful picture of the world. 
    Perception 
  13. Changes in an individual's behavior arising from experience. 
    Learning 
  14. A descriptive thought that a person holds about something.
    Belief
  15. A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea. 
    Attitude 
  16. Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands. 
    Complex buying behavior 
  17. Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands. 
    Dissonance-reducing buying behavior 
  18. Consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences. 
    Habitual buying behavior 
  19. Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences.
    Variety-seeking buying behavior 
  20. The first stage of the buyer decision process, in which the consumer recognizes a problem or need.
    Need recognition 
  21. The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search. 
    Information search 
  22. The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set. 
    Alternative evaluation 
  23. The buyer's decision about which brand to purchase.
    Purchase decision 
  24. The stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase. 
    Postpurchase behavior 
  25. Buyer discomfort caused by postpurchase conflict. 
    Cognitive dissonance 
  26. A good, service, or idea that is perceived by some potential consumers as new. 
    New product 
  27. The mental process through which an individual passes from first hearing about an innovation to final adoption.
    Adoption process 

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