Marketing Chapter 6
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The buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others.
Business buyer behavior
The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alernative suppliers and brands.
Business buying process
Business demand that ultimately comes from the demand for consumer goods.
Systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials for use in making products or reselling them to others.
A business buying situation in which the buyer routinely reorders something without any modifications.
A business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers.
A business buying situation in which the buyer purchases a product or service for the first time.
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