Governance Chapter 14

The flashcards below were created by user btburkett on FreezingBlue Flashcards.

  1. nomination campaign
    Phase of a political campaign aimed at winning a primary election.
  2. general election campaign.
    Phase of a political campaign aimed at winning election to office.
  3. campaign manager
    The individual who travels with the candidate and coordinates the campaign.
  4. finance chair
    The individual who coordinates the financial business of the campaign.
  5. communications director
    The person who develops the overall media strategy for the candidate.
  6. press secretary
    The individual charged with interacting and communicating with journalists on a daily basis.
  7. campaign consultant
    A private-sector professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected.
  8. pollster
    A campaign consultant who conducts public opinion surveys.
  9. voter canvass
    The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone.
  10. get-out-the-vote (GOTV)
    A push at the end of a political campaign to encourage supporters to go to the polls.
  11. hard money
    Campaign contributions that are regulated and limited by the Federal Election Commission.
  12. soft money
    Campaign contributions that are not regulated or limited by the Federal Election Commission.
  13. political action committee (PAC)
    Officially registered fund-raising organization that represents interest groups in the political process.
  14. public funds
    Donations from general tax revenues to the campaigns of qualifying presidential candidates.
  15. matching funds
    Donations to presidential campaigns whereby every dollar raised from individuals in amounts less than $251 is matched by the federal treasury.
  16. 527 political committee
    Tax-exempt organization created to raise money for political activities such as voter mobilization and issue advocacy; not subject to FEC disclosure rules.
  17. 501(c) group
    Nonprofit, tax-exempt interest groups that can engage in varying levels of political activity; not subject to FEC disclosure rules.
  18. positive ad
    Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, with no direct reference to the opponent.
  19. negative ad
    Advertising on behalf of a candidate that attacks the opponent's character or platform.
  20. contrast ad
    Ad that compares the records and proposals of the candidates, with a bias toward the candidate sponsoring the ad.
  21. inoculation ad
    Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched.
Card Set:
Governance Chapter 14
2013-03-05 03:41:37
Chapter 14 terms

Chapter 14 terms
Show Answers: