Marketing Test 2, class 1
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Consumer buying behavior
refers to the buying behavior of final consumers
Buyer's black box
buyer's characteristics, buyer's decision process. businesses are not always sure of what goes on
product, price, place, promotion, economic, technological, social, cultural
buying attitudes and preferences, purchase behavior; what the buyer buys, when, where, and how much. Brand and company relationship behavior.
is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
group of people with shared value systems based on common life experiences and situations
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