Marketing Test 2, class 1

Card Set Information

Author:
Anonymous
ID:
207456
Filename:
Marketing Test 2, class 1
Updated:
2013-03-15 10:51:39
Tags:
marketing clark new paltz
Folders:

Description:
marketing test
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user Anonymous on FreezingBlue Flashcards. What would you like to do?


  1. Consumer buying behavior
    refers to the buying behavior of final consumers
  2. Buyer's black box
    buyer's characteristics, buyer's decision process. businesses are not always sure of what goes on
  3. the environment
    product, price, place, promotion, economic, technological, social, cultural
  4. buyer responses
    buying attitudes and preferences, purchase behavior; what the buyer buys, when, where, and how much. Brand and company relationship behavior.
  5. culture
    is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
  6. subculture
    group of people with shared value systems based on common life experiences and situations

What would you like to do?

Home > Flashcards > Print Preview