Home Economics - Advertising

Card Set Information

Author:
mshowley
ID:
207527
Filename:
Home Economics - Advertising
Updated:
2013-03-15 18:30:37
Tags:
Advertising
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Description:
Advertising
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  1. Name four different places where you can find advertising
    TV and radio

    Newspapers and magazines

    Cinemas and DVDs

    Internet

    Billboards
  2. List the functions of advertising
    1. To introduce a new product to the market

    2. To provide information on products

    3. To increase sales

    4. To make people familiar with a brand
  3. List the advantages of advertising
    1. Provides information

    2. Creates jobs in advertising

    3. Creates jobs in factories and shops because of increased sales

    4. Keeps the cost of TV, newspapers and magazines down
  4. List the disadvantages of advertising
    1. Encourages overspending

    2. Advertised goods are often expensive

    3. Encourages people to want only famous brand names
  5. What is market research?
    This is gathering information about consumers' likes, dislikes, wants and needs eg. questionnaires

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