Marketing test 2

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Author:
Anonymous
ID:
208095
Filename:
Marketing test 2
Updated:
2013-03-18 19:50:59
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marketing test
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marketing test 2
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  1. subculture
    a group of people with shared value systems based on common life experiences and situations.
  2. factors influence consumer behavior personal factors
    age & lifestyle, economic, lifestyle, personality & self-concept
  3. motive
    is a need that is sufficiently pressing to direct the person to seek satisfaction of the need
  4. perception
    process by which people select, organize, and interpret information to form a meaningful picture of the world.

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