The last one or two word in a paragraph left at the bottom of a paragraph is?
The negative space that flows between words in justified text is called?
The spacing between lines of type in a paragraph are called?
How readers reading habits influence how they navigate a design is through?
The space between words in a line of type is?
Adjusting the space between two adjacent characters is?
How easily letterforms can be recognized and distinguished from one another is?
What keys do you use to kern type?
option (alt) + <
Text that aligns flush on the left and right side is called?
How easy a page of text can be read and navigated is?
Adjusting the distance between characters in a string of text is?
Graphic Resonance is?
The underlying tone of design
The first line of a paragraph that starts at the beginning of a column and has a broken sentence structure is?
A modified Version of a typeface is?
What does ITC stand for?
International Typeface Corp.
TT stands for:
Othis stands for
a This stads for:
The importance of elements (ex:Type) within a layout is called?
When the leading is less than the type pt. size it is, we call it?
What keys do we use to create a bullet?
option (alt) + 8
The study of, or an interpretation of the meaning of the word, phrase, sentence, etc.
can help the viewer from the most important piece of information in your message to the least important.
the "Law of Equilibrium" states that:
our brains prefer simplicity, stability and cohesion.
The five aspects of form that distinguish one typeface from another and that create the contrasts in rhythm and feeling that typographers depend on to add dimension to the text and composition are:
Case, Weight, Posture (Slant), Width, and Style
the FIVE "Laws of Gestalt" are:
Law of Complexity
Law of Composure
Law of Common Faith
Law of Proximity
Law of Possibility
The Laws of Gestalt are theories proposed by Max Wertheimer that explain:
How our brains process visual input by grouping objects in ways that create meaning and understanding. `
Each level of the typographic hierarchy should be signaled by one or more cues, applied consistently across a body of text. A cue can be a spatial or possibly a graphic, like:
indent placement on a page
line spacing change
A typographic hierarchy expresses an organizational system for content, emphasizing some data and diminishing others. A hierarchy DOES NOT help readers scan a text, knowing where to enter and exit and how to pick and choose among its offerings.
We create hierarchy by cue changes in size, weights, color, direction, distinctions of space and scale?
A quote that is loger than a few lines, gracious on the leading and indented is:
Independent information that is set apart and usually within a box:
Text that runs along the bottom of a page. Could be a date, magazine name, etc...
Data or information organized into a grid setting of rows and columns:
A series of related items. They can have bullets or other graphical items before each.
Text that runs along the margin of multiple pages:
The title of an article used to draw attention:
A sentence quoted from the body text and set apart to bring attention to it:
A fancy name for a page number
A short passage describing a photo or image:
A secondary headline that subdivides and organizes body text:
Type that indicates information about an item or illustration:
The main text on a page. There is usually a lot of it in a paragraph form:
Give an example using Redundancy.
Paragraph Spacing. Drop, raced or box caps. Something with color.
Color enhances the perception of spatial depth and force grater separation between the hierarchical levels of type and or foreground vs. background?
True or False
The designer must provide the reader with clear differentiation between body and display type and this is achieved by the relative relationships of: Size, Position, Weight, Case and Style...
True or False
— (option + shift + (-)) is a:
the - key is a:
– (opt + -key) is a
Color can't enhance the perception of spatial depth and force greater separation between the hierarchical levels on a page?