Is a desired future state that the organization wants to realize.
is the act of determining goals and defining the means for achieving them.
A plan is a blueprint specifying the resource allocations, schedules,and other actions necessary for attaining goals.
The Formal Mission Statement
The formal mission statement is a broadly stated definition of purpose that distinguishes the organization from others of a similar type.
At the top of the goal hierarcy is the mission -the organizations reason for existence. The mission describes the organizations values,aspirations, and reason for being.
Sometimes called official goals,are broad statements describing where the organization wants to be in the future. These goals pertain to the organization as a whole rather than to specific divisions or departments.
Define the action steps by which the company intends to attain strategic goals. The strategic plan is the blueprint that defines the organizational activities and resource allocations.