It is the reason for the two political parties in America. Someone must get a threshold percentage (set by the respective State - GA 45%) to prevent a runoff.
What three events broke up the "Solid South" in Georgia?
Civil Rights- identification of Democrats legislation supporting Civil Rights changed party affiliations nationally
Georgia Population Growth- Georgia grew from 3 million to 10 million between 1960-2000; Northern Republicans and their white, middle class jobs moved to Georgia (but were more fiscal and socially liberal than Southern Democrats
Income level increase- Southern states like GA, NC, and TX increased income levels because Democratic governors created jobs
Which election signaled a crack in the Solid South in Georgia?
Barry Goldwater (1964)
Name some of the powers that the Political parties hold.
holding primaries to get candidates on the ballot
adding information on the ballot
determining their nominee in a primary
holding caucuses or conventions
CANNOT set date or determine what ballot looks like!!!
What are the different forms of media? What distinguishes it from "The Press?"
The Press is JUST NEWSPAPERS
Why does Cox Communications run almost ALL media in Georgia?
They filter most news in Georgia and there is no competition since the dissemination of the Gwinnett Daily News (owned by NY Times)
Delivers news of Atlanta local stations to outside markets but restricts AJC to Metro Atlanta.
Republican Dominance determines what gets covered during campaigns and elections
What are the three types of political culture?
Moralistic - broad support for the role of politics for promoting a just society; expects people to participate in New England
Traditionalistic - geared to preserving existing relations; participants are part of the elite who decides for others in the South
induvidualistic - characterized by active participation based on private activities in the Western States
What are the three types of polling?
Base Poll - 20 minutes by live persons - likely registered voters from a registered voter list - $20-25,000 to do a 300 completed base poll
Tracking Poll - 5 minutes tracking voter movement course of campaign measures independent and undecided voters - 50 are called - $3-5,000 a pop - $15,000
Focus Group - 8-12 people in a room who determines who they are, tells you about mindset of person in that district and ask why they think that way - $8,000 a pop
Which jobs are required for a successful campaign staff?
Campaign Director - $2,000 a month
Press Person - speech writing and press personnel - $2,000/month
General Consultant - $10,000/month
Web - $500
Direct Mailer - persuasion pieces- the most targeting you can do - 50-70 cents a piece to mail and address it
Yard Signs and Billboards - $1,500 each
Radio Ads - $2.50-$45 outside Atlanta
Newspaper - in small towns rates are cheap - 1/4 page $125
Television - $1.75 Million
What is the voting trend concerning gender in Georgia?
They represent 52% of the voter population in Georgia (only district where male is majority is Downtown Atlanta)
Women Care for issues concerning: education, safety, healthcare (for them, their parents and children), consumer issues
Women are turned off by issues concerning: fiscal issues, world affairs, and retirement. Social wedge issues also don't get women to decide votes for you like immigration.
Black women turnout the most - 1 million registered in Georgia
The Democrat's dilemma is that no white males turn out to vote (black males drive black percentage down farthest- only 720,000 registered)
What is the definition of Political Culture?
It describes everything you need to know about an area; an area's social, historical, economic, political beliefs, values and the perceptional persona of an area
shows you how to govern and interpret what's going on
you cannot change an area's political culture single-handedly; it has to change overtime