Marketing quiz 3
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Supply Chain Management
A set of approaches used to integrate the functions of operations management, logistics management, supply management and marketing channel management so products are produced and distributed in the right quantities to the right locations at the right time.
Middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products.
Different types of utility created
- Having product available when the customers wants them.
- created by making products available in locations where customers want them.
- Customers have access to the product for use or to store for future use
- Assembling, preparing, or otherwise refining the product to suit individual customer needs.
Direct marketing Channels
From producers to consumers
From producers to store to consumers.
From producer to wholesaler to store to customers.
Grocery store model
Strategic Channel alliance
An agreement whereby the products of one organization are distributed through the marketing channels of another
Starbucks in Grocery stores
Using all available outlets to distribute
For convenience goods like gum or pop.
Using only some available outlets in an area to distribute a product.
Shopping products like clothes
Using a single outlet in a fairly large geographic area to distribute a product.
Speciality products like Gucci hand bags.
- Do I need more?
- (OLT X UR) + Safetey stocks = reorder point
- Order lead time OLT
- Average between placing and receiving order
- Usage rate UR
- Rate it is sold
- Safety stocks SS
- Extra inventory
Company operated facility for storing and shipping products
Storage space and related physical distribution facilities that can be leased by companies.
Large centralized warehouses that focus on moving rather then storing goods.
Types of transporation
Railroads, trucks, waterways, airways, and pipelines.
Two or more transportation models used in combination.
What would you like to do?
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