Advertising (long term):
- a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, sales promotion, and social media.
- Intregal in reaching the target market.
Sales Promotions (short term):
Coupons, rebates, discounts, in-store displays, price cuts. incentive.
Coupon vs. Discount:
$1 off sales price. Is there any reason to do one over the other? Coupon is not available to everyone. The coupon does a good job to figure out who is a price sensative customer.