ib chapter 11

purchasing existing company in the foreign country or acquiring the rights to distribute the brand locally

the use of a foreign subsidiary to develop a product to compete in a local market

making a brand recognizable and giving positive image

• the production and sale of goods form one central location 
• think local act global

those businesses(importers wholesalers and retailers) that connect any manufacturers product to the target market

the use of local production facilities distribution centres advertising agencies marketing research companies sales rep and or retail partnerships to target specific international markets

the statistics about a human population incuding such details as age marital status income birthplace and number of certain items in the household

the amount of income that is not committed to paying for necessities

the amount of income that is left after taxes have been paid

the tendency of the cost per item to go down when the items are bought or produced in large quantities

the leading brand of a company the brand for which the company is best known

a multinational company that operates on a local basis throughout the world a company with a very decentralized markeitng philosophy

a part of a market that is defined by a specific characteristic

all the activities incolved in the panning pricing promoting distibuting and selling of goods and services to satisfy consumers' needs and wants

• four P's
• product
• price
• promotion
• place

an examination of all the competitive products within a particular product category or market segment

plan determining the marketing mix (four P's)  that will be appropriate for the specific market

the collection analysis and interpretation of data used in making marketing decisions

making a product distinct from its competitors

a marketing strategy that targets consumer directly attempting to convince people they must have a certain product

a marketing strategy that sells a product to retailers, importers and wholesalers but not to end use consumers