The flashcards below were created by user
alazeidan
on FreezingBlue Flashcards.
brand acquisition strategy
purchasing existing company in the foreign country or acquiring the rights to distribute the brand locally
brand development strategy
the use of a foreign subsidiary to develop a product to compete in a local market
brand equity
making a brand recognizable and giving positive image
centralized marketing strategy
the production and sale of goods form one central location
think local act global
channels of distribution
those businesses(importers wholesalers and retailers) that connect any manufacturers product to the target market
decentralized marketing strategy
the use of local production facilities distribution centres advertising agencies marketing research companies sales rep and or retail partnerships to target specific international markets
demographics
the statistics about a human population incuding such details as age marital status income birthplace and number of certain items in the household
discretionary buying power
the amount of income that is not committed to paying for necessities
disposable income
the amount of income that is left after taxes have been paid
economies of scale
the tendency of the cost per item to go down when the items are bought or produced in large quantities
flagship brand
the leading brand of a company the brand for which the company is best known
glocal
a multinational company that operates on a local basis throughout the world a company with a very decentralized markeitng philosophy
market segment
a part of a market that is defined by a specific characteristic
marketing
all the activities incolved in the panning pricing promoting distibuting and selling of goods and services to satisfy consumers' needs and wants
marketing mix
four P's
product
price
promotion
place
marketing oppoutunity analysis
an examination of all the competitive products within a particular product category or market segment
marketing plan
plan determining the marketing mix (four P's) that will be appropriate for the specific market
marketing research
the collection analysis and interpretation of data used in making marketing decisions
product diffrentiation
making a product distinct from its competitors
pull strategy
a marketing strategy that targets consumer directly attempting to convince people they must have a certain product
push strategy
a marketing strategy that sells a product to retailers, importers and wholesalers but not to end use consumers