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In class, I played you a song. Who was it the Ballad of?
media audiences do not just merely recieve, but are actively involved in the message
predecessor (1940's to 1950's)
Fraction of Selection
Expectation of reward/Effort required = 1
studied female listeners to soaps on the radio
- - conclusions
- gloat in others misery
- connectivity to other people
- something to talk about
- - Herta's Conclusions
- emotional release
- wishful thinking
the purpose or goal of the creator does not always coincide with actual audience uses
Why did he play the schaggs
the show the difference between the purpose and goals of the creator and the actual audience uses
where you accept the text
where you reject the text
where you accept parts, and reject parts as well
what to focus on
how attentive to be to what we choose
Why his song " The flow of television"?
Information processing theory
Why the simpsons?
too much info to process, couldn't pay attention to the road. Info processing theory