Ch 4- industry analysis & competitive advantage

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Author:
amck
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215946
Filename:
Ch 4- industry analysis & competitive advantage
Updated:
2013-04-26 13:05:17
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industry analysis competitive advantage
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Ch 4- industry analysis & competitive advantage
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  1. game theory: main value
    • 1) Framing strategic decisions as interaction between competitors
    • 2) Predicting outcomes of comp. involving a few evenly match players
  2. key concepts of game theory:
    • 1) Deterrence
    • 2) Competition and Co-ordination
    • 3) Commitment
    • 4) Signalling
  3. Problems of game theory
    • Weak in predicting the future
    • Lack of integrated general theory
  4. framework 4 predicting competitive behavior:
    • 1) Competitors current strategy
    • 2) Competitors objectives
    • 3) Competitors assumptions about the industry
    • 4) Competitors resources and capabilities
  5. Segmentation analysis, stages:
    • 1) identify key variables and categories
    • 2) Construct a segmentation matrix
    • 3) Analyze segment attractiveness
    • 4) Identify KSF's in each segment
    • 5) Analyzr benefits of broad vs narrow scope

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