marketing 7

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the_student
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217798
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marketing 7
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2013-05-05 04:43:54
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  1. supply chain
    •  Sequence of firms that perform activities
    • required to create and deliver a product to
    • consumers or industrial users
  2. supply chain management
    •  Long-term partnerships among all the
    • members of the supply chain to reduce costs
    • and inefficiencies.
  3. logistics
    • Activities that focus on getting the right
    • amount of the right products to the right place
    • at the right time at the lowest possible cost
  4. marketing channel
    •  Individuals and firms involved in the process of
    • making a product or service available to
    • consumers or industrial users
  5. Marketing intermediary
    •  A middleman linking producers to other
    • middlemen or the ultimate consumer
  6. why use intermediaries
    •  Independently owned firms that buy goods
    • from multiple manufacturers and resell them
    • to retailers.
    •  They take title and often store the goods
    • they are selling.
  7. manufacturing agents
    •  Work for several producers and carry
    • noncompetitive, complementary merchandise
    • in an exclusive territory. They are paid a
    • commission on sales and do NOT take title to
    • the goods they sell.
  8. retailing
    •  Activities involved in providing goods and
    • services to ultimate consumers for personal or
    • household use
  9. non store retail
    • 1. Vending Machines
    • 2. Direct Marketing
    • 3. Direct Selling
  10. direct marketing
    •  Using media to sell directly to consumers in a
    • non-face2face environment
    •  Ie: catalogs, internet, Infomercials, direct
    • mail, magazines, etc
  11. direct selling
    •  Selling directly (face2face) to the ultimate
    • consumers outside of a retail store.
  12. multi level marketing
    •  A form of direct selling that involves
    • independent individuals selling products and
    • recruiting other individuals to sell products.
    • Individuals at “multiple levels” earn
    • commissions on the sales.
  13. multiple channel distribution
    •  When a firm uses two or more types of
    • channels for the same product
  14. Franchising
    •  A contractual agreement that allows the
    • Franchisee to operate a business using the
    • name and format developed and supported
    • by the Franchisor.
    •  Usual arrangement is for the franchisee to
    • pay the Franchisor a franchise fee to start
    • plus an on-going monthly royalty (x% of
    • gross sales)
  15. 2 general stores
    •  General Merchandise Stores – Lots of
    • BREADTH of merchandise
    •  Specialty Stores- Lots of DEPTH of
    • merchandise
  16. general merchandise retailer
    •  Offers a wide variety of product lines without a
    • lot of depth
  17. department stores
    •  Large retailers with wide product mixes and
    • separated into departments
    •  Examples: Nordstrom’s, Macy’s, Sears, JC
    • Penney
  18. discount stores
    •  Self-service stores offering brand name and
    • private brand name products at low prices
  19. warehouse clubs
    •  Large-scale, members-only retailers that
    • combine features of wholesaling and discount
    • retailing
    •  Carry only 3,500-5,000 items vs. 40,000 carried
    • by most discount stores
  20. extreme value
    •  A very low-priced, limited selection store that
    • offers smaller packages. Found in low-income
    • or rural areas.
  21. convenience stores
    •  Small, self-service stores that are usually open
    • long hours and carry a limited assortment of
    • convenience items
  22. specialty retailers
    •  Carry a narrow product mix with deep product
    • lines
  23. catagory killer
    •  A very large specialty store that competes on
    • both selection and low-price
    •  Also called “big box” retailers

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