Business Comm FINAL

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Author:
kcosen01
ID:
217993
Filename:
Business Comm FINAL
Updated:
2013-05-07 00:33:38
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FINAL
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Description:
prof bus comm
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  1. Model of Communication
    Sender --> Message --> Receiver
  2. Feedback
    • - information/comments between Receiver and Sender
    • - ex. CATS, questions, body language
  3. Noise
    • - An interruption between the Message and Receiver
    • - affect/distortion of the message to the receiver
    • - ex. distractions, day dreaming
  4. "One cannot not communicate"
    • - a response/lack of response are equally important
    • - do intentions matter?/are they required?
  5. Noam Chomsky
    • - generative grammar
    • - we have a pre-conception of language - to predict other ways of saying things that we are not familiar with
    • - ex. green big balloon
  6. rhetoric
    • persuasive speech
    • (according to the greeks)
    • Aristotle wrote The Rhetoric, good people need to use rhetoric too, can be used to bring out the truth
  7. logos
    • - logical proof
    • - line of argument
    • - organization/support of argument
  8. ethos
    • - ethical proof
    • - character is most important
  9. pathos
    • - emotional proof
    • - feelings drawn from the audience 
    • - pull on the audience's emotions
  10. hard sell
    • - Rosser Reeves
    • - repetition is key
    • - simple, not complex
    • - ex. IKE for prez, we like IKE
  11. soft/mind sell
    • - goal is to activate your mind
    • - push your ideas forward - don't tell the viewer what to think
    • - make associations so that the audience makes their own associations
  12. constructed visuals
    • - "handmade" diagrams/images/flowcharts/tables that
    • illustrate complicated concepts or processes with shapes, lines, arrows,
    • SMARTART in order to have a visual that's not a typical pic
  13. strategies for organizing persuasive ideas
    • - problem-solution
    • - Monroe's motivated sequence
    • - NAR
    • - balance structure
  14. problem-solution structure

    (MOSAIC example)
    • - presenter explain a problem the company has, and gives a solution that is crafted specifically for the company 
    • - cater the speech to the audience- if the problem is already out there address it briefly and then focus on the solution
    • - make sure problem is fully addressed if not as well known
  15. NAR
    • - ancient greeks
    • - N: narrative - use a story to illustrate a point, detailed description, vivid language, forceful delivery 
    • - A: argument - line of reasoning 
    • - R: refutation - addresses the objections to the proposal
  16. causal reasoning
    • connects two events and claims that the second event is produced by the first 
    • - CAUSE AND EFFECT
    • - ....leads to.....
    • - cannot just state the linkage, it should explain the way the connection operates
  17. Examples of causal reasoning
    • - interest rate increases lead to declining home and car purchases 
    • - terrorist attacks and political instability in SA lead to higher oil prices
  18. Tests for causal reasoning
    • 1) Does a causal relationship really exist? : need to make sure one event causes another
    • 2) Is the cause sufficient to bring about the effect ?: relationship needs to be significant
    • 3) Could the effect result from other intervening causes? - stronger argument when the direct cause is the direct cause

    Humidity and heat combined with the brush leads to the outbreak of a wildfire.
  19. syllogistic arguments
    • - 3 statements 
    • - major premise: asumption, general principle 
    • - minor premise: specifically applies the general principle
    • - conclusion: links the premises - with the truth
    • If A, then B, Therefore B..blah blah
    • Candy is bad for your teeth. Sour patch kids are a chewy, sugary candy. Sour patch kids are bad for your teeth.
  20. risk analysis
    • - a process designed to provide quantitative estimates of the health and environmental risks posed by various hazardous substances and processes
    • - measure the cost or benefits of the specific risk, provide statistics/calculate by using the amount of people affected
  21. Audience Traits
    • captive audience: KISS IT/be relatable, use interesting examples, visual aids, dynamic delivery, voice tone
    • predisposition toward the speaker: speaker is a qualified expert, build credibility - audience needs to know you
    • predisposition toward the topic: speakers are prone to overestimating audience knowledge, get the audience on the same page
  22. Tips for sales presentations (pg. 225)
    • - enthusiastic delivery (of topic and respect attitudes of audience)
    • - extemporaneous - work from notes, must look like it wasnt rehearsed 
    • - spontaneity - first time delivery
    • - remove all vocalized pauses from speech (umm, uhh, ahhh)
    • - pace yourself
    • - be direct
    • - cite common experiences to establish common ground
  23. logical definition
    • - important method of defining a concept 
    • - 2 steps: place concept into general category, then explain the characteristics that distinguish that concept from all other members of the category
    • __> we eat many foods that are animal by products

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