advertising final ch 13-14
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standard components of a print ad (headline, body)
manufacturer pays part of the media bill when a local merchant features the manufacturer's brand in advertising
ad delivered to newspaper fully printed ready for insertion
cents off coupons for a variety of products
newspaper ads that are all copy messages under categories
placement in magazines
first cover page, second cover page, third cover and fourth cover, double page spreads. space contract-rate for all advertising palaces by a client. space order-insertion order
advertiser agrees to pay for the production of show and for ads that show
participation in tv
several advertisers buy commercial time for a show
time bought from and aired through local stations.
tv households tuned in/total tv households in market
share of audience
tv households tuned in/total households using tv
types of radio ads
local spot, network, national spot (in syndicated program)
measuring radio audience
average quarter hour persons, average quarter hour share, average quarter hour rating, cume (people who listened for at least 5 out of the 15 mins)
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