Explain cross licensing with appropriate examples; pros and cons
Pros and cons of joint venture
Pros and cons of licensing As licensor
Pros and cons of licensing As licensee
Essay: Explain briefly why established companies have trouble in dealing with disruptive technologies.
Explain what are the advantages and disadvantages of focus group market research method.
The RPV framework
Use the RPV framework to explain the failure of “DEC” in the PC business, although it was a successful company that manufactured mini-computers
Responding to disruptive innovation
Benefits of lead user innovation
Challenges of lead user innovation
Evidence of VCE theory
Comparing two architectures