Funeral Service Marketing&Merchandising

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  1. Advertising
    The art of making the public aware of the services or commodities that the business has for sale.
  2. Air Seal
    A method of closure that utilizes the air pressure created by placing the dome of the vault onto the base of vault.
  3. Air tray
    A transfer container consisting of a wood tray with cardboard covering for the casket.
  4. Alloy
    A substance composed of two or more metals.
  5. Alternative container
    An unfinished wood box or other non-metal receptacle or enclosure, without ornamentation or a fixed interior lining, which is designed for the encasement of human remains and which is made of fiberboard, pressed-wood.
  6. Alternative price list
    Price lists which may be prepared for use in certain limited situations such as children/infants, for government agencies to provide for indigent persons, for agreements with religious groups, burial or memorial societies for members of their group.
  7. Apron
    The lining attached to the under surface of the foot panel of the casket and/or a component part of the throw(overlay) which extends downward into the body of the casket.
  8. Arm
    The part of the casket handle that attaches the bar to the lug.
  9. Average (mean)
    the sum of a group of numbers divided by the number of units.
  10. Bail handle
    A single handle in which the lug,arm and bar are combined in one unit.
  11. Bar
    That part of the casket handle, attached to the lug or arm, which is grasped by the casketbearers.
  12. Base
    the lower or supporting part of a monument. in some monuments, there may be a first, second and third base.
  13. Base molding
    molding along the lowermost edge of the body panels.
  14. bed
    the portion of the casket upon which the deceased human remains are placed.
  15. Bench
    A type of cemetery memorial consisting of a top piece supported by two standards,used to identify family burial plots or used in conjunction with a family monument.
  16. Bevel top marker
    A small head stone, set above ground with a slightly slanting top.
  17. Bi-Unit Pricing
    A method of price quotation showing separately the price of the service to be rendered and the price of the casket.
  18. Block
    A subdivision of a cemetery containing several lots.
  19. Body
    The portion of the casket shell containing the top body molding, body panel, base molding,and casket bottem
  20. Body Ledge (top body molding)
    molding along the uppermost edge of the body panels.
  21. Body Ledge Flange (top body molding flange)
    the horizontal portion of the top body molding (body ledge) where the gasket is placed on gasketed caskets.
  22. Body lining
    Material which drapes the inside perimeter of the body of the casket
  23. Body Panels
    compose the sides and ends of the casket shell.
  24. Break-even Analysis
    The point at which total sales revenue equals total operating coasts, determined by a formula or chart.
  25. Bridge (header,cap filler)
    component part of cap/lid that is constructed into caskets that display a cut top, provides strength/rigidity at the point of the transverse cut.
  26. Broadcloth
    A twilled, napped, woolen or worsted fabric with a smooth lustrous face and dense texture, a fabric usually made of cotton,silk or rayon woven in a plain or rib weave with a soft semi-gloss finish.
  27. Bronze
    A metal alloy consisting of 90% copper with tin and sometimes zinc comprising the other 10%
  28. Brushed finish
    Bare metal is scratched with an abrasive material and then finished until a smooth high gloss is obtained.
  29. Burial casket
    A casket which is sold for the purpose of interring or entombing with the dead human remains.
  30. Cap (lid)
    The top most part of the casket shell, including the ogee, crown, pie, and header.
  31. Cap Panel
    The focal part or the interior which fills the inside of the crown,sometimes bordered by the roll (cove), maybe referred to as the panel.
  32. Cash Advance items
    Any item of service or merchandise described to a purchaser as a "cash advance," "accommodation," "cash disbursement," or similar term. A cash advance item is also any item obtained from a third party and paid for by the funeral provider on the purchaser's behalf. Cash advance items may include, but are not limited to: cemetery or crematory services; pallbearers; public transportation; clergy honoria; flowers; musicians or singers; nurses; obituary notices; gratuities; and death certificates.
  33. Cash Discount
    A reduction of the price given for payment of an account within the time limits established by the sales contract. 2/10, n30-2% discount if paid 10 days from date of invoice/net amount must be paid within 30 days of date of invoice.
  34. Casket
    A rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, or like material, and ornamented and lined with fabric (FTC): a case or receptacle in which human remains are placed for protection, practical utility, and a suitable memory picture: any box or container of one or more parts in which a dead human body is placed prior to interment, entombment, or cremation which may or may not be permanently interred, entombed, or cremated with the dead human remain.
  35. Casket Handling Fees
    Charge, fee or surcharge applied to consumers who purchases their casket elsewhere from a source other then the price list/ funeral provider(CASKET HANDLING FEES WHERE ELIMINATED by the amended funeral rule and CAN NO LONGER BE CHARGED to the consumer)
  36. Casket liner
    A removable metal unit that is placed inside a wooden casket shell to provide protective qualities.
  37. Casket Price List ( CPL)
    Printed or typewritten list of the casket and alternative containers normally offered for sale by the funeral provider which does not require special ordering. CPL must include retail price and enough descriptive information to enable consumers to identify the merchandise.
  38. Casket Rack
    A devise upon which caskets are placed, one on top of the other, for display or storage.
  39. casket Stand (casket standard)
    The stand or support upon which caskets rest in the selection room.
  40. Cast Bronze
    Molten bronze poured into a mold and allowed to cool.
  41. Cast Hardware
    the most expensive hardware production method in which molten metal is poured into a mold, allowed to cool , and is then removed from the mold.
  42. Cemetery
    An area of ground set aside and dedicated for the final disposition of dead human bodys.
  43. Cenotaph
    A monument erected to the memory of the dead, with the dead human body not present.
  44. Census of business
    Source of marketing data that explains where certain businesses are located.
  45. Census of Housing
    Source of marketing data that keeps track of new home sales by region and/or the construction of new houses by region and specific area.
  46. Census of manufacturing
    Source of marketing data that explains where certain manufactures are located.
  47. Census of population
    A source of marketing data that compiles population statistics with regard to distribution of population by region, area, ect.
  48. Chamber of Commerce
    An association of business people who attempt to protect and promote the commercial interest in a company.
  49. Circulating Capital (working capital)
    the difference between current assets and current liabilities.
  50. Church truck
    a wheeled collapsible support for a casket, used in the funeral home.
  51. Closed end credit (Installment Credit)
    balance of costly goods paid for in small monthly (fractional) payments over a period of time.
  52. Coffin
    A case or receptacle for dead human remains which is anthropoidal in shape.
  53. Columbarium
    A structure, room, or space in a mausoleum or other building containing niches or recesses used to hold cremated remains
  54. Combination Case
    A transfer container consisting of a particle board box with a cardboard tray and cover to satisfy air shipping regulations.
  55. Combination Unit
    Any product consisting of a unit or series of units which are designed or intended to be used together as both a casket and as a permanent burial receptacle.
  56. Composition board(Particle board, pressed board,fiber board,hardboard)
    Particles of wood bonded together with waterproof glue, the different types are distinguished by the size and shapeof the particles of wood used.
  57. Concrete sectional ( sectional)
    A grave liner consisting of six or eight slabs of unfinished concrete placed around the casket.
  58. Consecutive Method
    Placing caskets for selection in their order of increasing or decreasing value.
  59. Consignment
    To give to an agent to be cared for or sold.
  60. Consumer Credit
    A type of credit granted by retailers that is used by individuals or family's for satisfaction of their own wants
  61. Consumer
    the emphasis placed on providing to customers products and services that are safe,reliable,and honestly advertised, also a social movement that seeks to strengthen the rights of consumers relative to sell.
  62. Copper
    A malleable, ductile, metallic element having a characteristic reddish brown color.
  63. Copper Deposit
    A casket made from a core of copper metal to which copper ions are combined by an electrolytic process.
  64. Corner
    an optional part of the hardware that is attached to the four corners of the body panel.
  65. Corrugated container
    a container used to hold a dead human body which is constructed out of a type of cardboard, which is made with a series of alternate folds and ridges.
  66. Cove (roll, puffing)
    a component part of the casket interior which lines the rim (ogee) and surrounds the cap panel.
  67. Credit
    an agreement that payment for a product or service will be made at some later date.
  68. Cremation casket
    an environmentally safe casket which is designed for encasing dead human remains for cremation.
  69. Crepe
    a thin crinkled cloth of silk, rayon, cotton, or wool.
  70. Crinkled finish
    an exterior casket finish in which the metal is coated with a substance that wrinkles as it dries; usually used on less expensive caskets.
  71. Crown (swell)
    the uppermost part of the cap, extending from rim to rim; everything above the rim.
  72. Crushed interior
    a form of casket interior created by placing the lining material on a metal form, weights added, the material steamed, and then attached to a suitable upholstery material.
  73. Crypt
    a chamber in a mausoleum, of sufficient size, generally used to contain the casketed remains of deceased person.
  74. Demographics
    the statistical study of human populations with respect to their size, density, distribution, composition, and income.
  75. Demonstration group (educational group)
    three or four caskets utilized to educate the selecting party regarding the elements of casket construction.
  76. Die (tablet)
    a main part of a monument, the upright portion above the base where the inscription is located.
  77. Direct Cremation
    a disposition of human remains by cremation without formal viewing, visitation or ceremony with the body present.
  78. Direct lighting
    illumination directly shining on an object
  79. Direct selection room procedure
    the method of selling merchandise whereby the funeral director remains in the selection room throughout the selection process.
  80. Doeskin (moleskin)
    a heavy durable cotton fabric with a short (1/8th inch or less), thick, velvety nap on one side; woven cloth with a suede-like appearance with a nap of less than 1/8th inch.
  81. Dome
    the top of an air seal burial vault which entraps air as it is put in position: it also supports the weight of the earth above.
  82. Double seal
    a method of closure that utilizes the principle of the air seal in conjunction with an epoxy material at the junction of the dome and the base of the vault.
  83. Ear (lug)
    the part of the casket handle that is attached to the casket body.
  84. Economic base
    the wealth produced in or near a community that provides employment and income to the local population.
  85. Economic order quantity (EOQ)
    the quantity to be purchased which minimizes total costs.
  86. Effective date
    date that the specific Price List was put into use.
  87. Elliptic
    a casket having ends in the shape of a half circle.
  88. Embossed
    to ornament with raised work; to raise relief from the surface; material having designs raised above the surface.
  89. Engineered Wood
    a range of derivative wood products which are manufactured by binding together wood strands, particles, fibers or veneers with adhesives to form composite materials. Sometimes referred to as composite wood or manufactured wood products.
  90. Epitaph
    an inscription placed on a monument to commemorate the deeds or qualities of the departed.
  91. Excelsior (wood wool)
    wood that has been shredded into spaghetti like strings.
  92. Extendover (large body)
    the portion of the casket interior which extends over the top body molding (body ledge) for aesthetic value.
  93. Ferrous metal
    any metal formed from iron (steel or stainless steel).
  94. Fiberglass
    a material consisting of extremely fine filaments of glass embedded in various resins.
  95. Fishtail (pie)
    the wedge shaped portion of the bap (lid) at each end of the crown.
  96. Fixed multiple
    a price determination method whereby the casket cost is multiplied by a constant factor.
  97. Flaring square
    a casket shell design in which the sides and ends of the casket body flare out from the bottom to the top; a casket shell design that is narrower and shorter at the bottom than at the opening of the top.
  98. Flat finish (Matte finish)
    a finish used on casket exteriors that is free of gloss; dull lusterless surface; no shine or gloss.
  99. Fluorescent lighting
    the illumination produced by a tubular electric discharge lamp; the fluorescence of phosphors coating the inside of a tube.
  100. Flush marker
    a small headstone which is set with its top even with the surrounding terrain.
  101. Fold (gimp)
    a strip of metal, plastic, or cloth that is attached to the inside of the panel, covering the area at which point the roll (cove) is anchored.
  102. Foot panel
    a component part of the casket interior which is inside the foot portion of the cap.
  103. Fractional display
    use of portions of caskets (1/2, 1/4, 1/8) in the selection room vs. full sized caskets.
  104. Free items
    none of the 16 items required to be separately itemized on the GPL can be listed as free or no charge. Items not required by the rule can be listed as free.
  105. Functional pricing
    a method of pricing quotation in which the charges are broken down into several major component parts such as professional services, facilities, automobile and merchandise.
  106. Funeral ceremony
    a service commemorating the deceased with the body present.
  107. Funeral goods
    goods which are sold or offered for sale directly to the public for use in connection with funeral services.
  108. Funeral provider
    any person, partnership or corporation that sells or offers to sell funeral goods and funeral services to the public.
  109. Galvanized
    steel that has been coated with zinc for increased resistance to rust.
  110. Gasket channel
    found on cut op gasketed caskets; is an integral part of the foot panel. Header on gasketed caskets; the function is to hold the transverse gasket to seal the space between the head and foot caps.
  111. Gauge
    a measurement of thickness of metals; the number of sheets of metal necessary to equal approximately one inch of thickness.
  112. General Price List (GPL)
    printed or typewritten list of goods and services offered for sale by a funearl provider with retail prices. GPL is considered the keystone of the Funeral Rule.
  113. Graduated recovery
    a pricing methods where the mark-up varies.
  114. Grave
    an excavation in the earth as a place for interment.
  115. Grave box
    an outer enclosure consisting of a body and a one or two piece lid.
  116. Grave liner
    an outer enclosure which offers protection from the earth load but without protection from the elements.
  117. Graveside service
    a ceremony or ritual, religious or otherwise, conducted at the grave.
  118. Hammertone finish
    a sprayed finish that has the appearance of small indentations in the metal (as if struck by a ballpeen hammer); the 'indentations' are in the paint and appear as the paint dries; usually found on inexpensive caskets.
  119. Hardware
    the handles, ornamental fixtures and their fittings that are attached to the casket shell.
  120. Hardwood
    any tough, heavy timber with a compact texture; any deciduous tree (any tree that loses its leaves annually).
  121. Header flange
    the turned under edge or horizontal portion of the header.
  122. Head panel
    a component part of the casket interior which is inside the head portion of the cap; no distinction is made between the head panel and foot panel in full couch caskets.
  123. Hermetically sealed
    airtight; impervious to external influence; completely sealed by fusion or soldering.
  124. Hinge cover (hinge skirt)
    that portion of the casket interior covering the hinges that attach the casket cap to the casket body; usually extends front he roll and becomes a part of the body lining.
  125. Horizontal tablet
    a type of cemetery monument in which the die is wider than it is tall.
  126. Income (revenue)
    an inflow of assets as a result of selling a product or providing a service.
  127. Income statement (profit and loss statement; statement of operations; operating statement)
    a formal financial statement which presents the income, expenses, and resulting net profit or net loss for a given period.
  128. Invoice
    a source document showing quantity, description, prices of items, total amount of purchase and the terms of payment.
  129. Immediate Burial
    a disposition of human remains by burial without formal viewing, visitation or ceremony with the body present, except for a graveside service.
  130. Incandescent lighting
    the illumination resulting from the glowing of a heated filament.
  131. Indirect lighting
    reflected illumination of an object.
  132. Indirect selection room procedure
    the method of selling merchandise whereby the funeral director does not stay in the selection room during the selection process.
  133. Inner panels
    functional or ornamental covering that usually covers the foot end of the casket in the full couch casket; may be located at both head and foot of the full couch casket.
  134. Inventory (Merchandise)
    those goods or stock of goods which are held for resale at a profit.
  135. Inventory turnover
    the number of times the average inventory has been sold or used up during a period.
  136. Itemization
    the method of price quotation by which each unit of service and/or merchandise is priced separately.
  137. Laminates
    made by uniting superimposed layers of different materials.
  138. Lawncrypt
    grave space where two or more persons may be buried in grave liners which have been stacked one on top of the other, with the first person who dies being buried in the deepest grave liner with subsequent burials on top.
  139. Linen
    a fabric made from flax; noted for its stregnth, coolness, and luster.
  140. Lot
    a subdivision of a cemetery which consists of several grave or interment spaces.
  141. Markdown
    a reduction of selling price below the original selling price.
  142. Marker
    a small headstone, usually of one piece, used to identify individual graves.
  143. Market
    a group of potential customers possessing purchasing power and unsatisfied needs.
  144. Marketing
    the process of planning and executing the development, pricing, promotion, and distribution of an organization's goods/services.
  145. Market survey
    a study that is used by a business to determine where the potential customers are located.
  146. Market value approach
    an approach used in business valuation which determines value based upon previous sales of similar businesses.
  147. Markup
    the difference between merchandise cost and selling prices.
  148. Merchandising business
    a business that purchases finished goods for resale.
  149. Masselin
    pressed paper in sheet form; used in casket construciton as a backing (upholstery) material.
  150. Mattress cover
    interior cloth or material which covers the mattress or bedding of the casket.
  151. Mausoleum
    a building containing crypts or vaults for entombment; an above ground structure for burial.
  152. Median
    a value in an ordered set of values which represents the midpoint, whereby there are an equal number of values above and below the midpoint value.
  153. Memorial
    a physical object that is designed for the purpose of remembering.
  154. Memorial park
    a cemetery or section of a cemetery with only flush to the ground type markers.
  155. Memorial Service
    a ceremony commemorating the deceased without the body present.
  156. Merchandising
    the purchasing, pricing, display and sale of merchandise.
  157. Metal case (Ziegler case)
    a gasketed container which can be used as an insert into a casket or as a separate shipping container.
  158. Mode
    the value that occurs most frequently in a group of numbers.
  159. Monument
    a structure, usually of stone or metal, erected to commemorate the life, deeds, or career of a deceased person; from the Latin word meaning to remind.
  160. Niche
    a recess or space in a columbarium used for the permanent placing of cremated Remains; the aesthetic covering for the foot cap or inner foot panel of the casket.
  161. Non-declinable service fee
    basic services is the only fee which the consumer cannot decline (unless state or local law requires otherwise). Funeral Provider should recover expenses for services, facilities or unallocated overheard in this charge.
  162. Non-ferrous metal
    any metal which is not formed from iron.
  163. Octagon
    a casket having eight angles or corners and therefore has eight sides or body panels.
  164. Ogee (rim)
    an 'S' shaped molding that is a component part of the casket cap.
  165. Ogee flange (rim flange)
    the turned under edge or horizontal portion of the rim which comes into contact with the gasket or body ledge flange (top body molding flange)
  166. Open-end Credit (Revolving account)
    a line of credit that may be used over and over again up to a certain borrowing limit.
  167. Outer burial container
    any container which is designed for placement in the grave around the casket, including, but not limited to containers commonly known as burial vaults, grave boxes and grave liners.
  168. Outer Burial Container Price List (OBC PL)
    printed or typewritten list of outer burial containers normally offered for sale by the funeral provider which do not require special ordering. OBC PL must include retain price and enough descriptive information to enable consumers to identify the merchandise.
  169. Overlay (overthrow, throw)
    the aesthetic covering for the foot cap or inner foot panel of the casket.
  170. Package pricing
    a pricing method which groups together selected services and/or merchandise.
  171. Perfection full couch
    a casket in which the rim (ogee), crown, and pies are formed as one unit and which raises as one piece.
  172. Perfection half couch
    a casket in which the rim, ogee, crown, and pies are formed as one unit with a transverse cut in the cap, forming a two piece lid for the casket.
  173. Plastic
    a synthetic or natural organic material shaped when soft and then hardened.
  174. Plastic extrusion molding
    a method of molding plastic by injecting molten plastic into a die.
  175. Plated finish
    the finish created when base metal is coated by another metal via an electrolytic process; often found on casket hardware; in casket construction is identified by the term 'deposit,' as in 'copper deposit.'
  176. Plush
    a woven cloth with a nap exceeding 1/8th inch.
  177. Plywood
    thin sheets of wood glued together so that the grains are at right angles to one another; an odd number of sheets will be used so that the grain on the front and back will always run in the same direction.
  178. Polished finish
    a surface made smooth and glossy usually by friction; brought to a highly developed, finished, or refined state; burnished.
  179. Polymer
    a compound, similar in appearance to plastic, that has a high molecular weight creating an extremely durable substance.
  180. Pouch
    a leak resistant zippered bag designed to contain a dead human body and body fluids and is used mainly for the removal of dead human remains from the place of death.
  181. Price determination
    method used by management to establish the selling price for services and merchandise.
  182. Price quotation
    method by which prices are explained to the consumer (example, itemized GPL required by FTC but package pricing allowed)
  183. Pricing policy
    factors which influence prices.
  184. Priest casket (slip panel)
    a casket opening style in which the cap or lid at the head end of the casket is completely removed from the casket for the purpose of viewing; the remains may be viewed from either side of the casket.
  185. Quantity discount
    the amount by which the bill or invoice will be reduced when a minimum quantity of merchandise has been ordered.
  186. Quartile
    a division of the total into four segments, each one representing one-fourth of the total.
  187. Range
    the upper and lower limits of a series of numbers.
  188. Rebate
    the return of a portion of a payment.
  189. Rental casket
    a casket which is used as a temporary receptacle for the dead human remains for the purpose of visitation and funeral, with the intention that the remains will be placed in some other suitable container for permanent disposition, while the casket is intended to be reused for the same purpose.
  190. Sales frequency
    the number of times sales in a given price bracket occur over a fixed period of time.
  191. Sales frequency chart
    a chart on which all sales are listed showing the number of sales in any sales bracket.
  192. Sales promotion
    a plan which provides inducements to potential purchasers of products and/or services.
  193. Satin
    a fabric woven to create a smooth lustrous face and dull back.
  194. Satin finish
    a type of semi-luster or semi-gloss casket finish that is smooth with well defined fine lines or striations.
  195. Scattering garden
    a section in a cemetery set aside for the scattering of the ashes of cremated human remains.
  196. Section
    a subdivision of a cemetery containing several blocks.
  197. Semi-gloss finish
    a low luster finish.
  198. Semi-tailored interior
    a combination of a tailored interior with one or more other styles of interior, for effect.
  199. Shell
    the component parts of the casket comprised of the cap (lid) and body of the casket.
  200. Shirred interior
    a style of casket interior in which the material is drawn or gathered in parallel fashion in a multiple needle head sewing process.
  201. Single hinged panel
    a casket in which the cap is in two pieces, the rim (ogee) and foot panel is one piece which is hinged to the top body molding and the head panel being the second piece which is hinged to the rim (ogee).
  202. Slant marker
    a cemetery marker that has a face that has an angle greater than 45 degrees but less that 90 degrees in a relationship to the terrain.
  203. Softwood
    any light, easily cut wood; cone bearing or coniferous.
  204. Solid Wood
    a product that, excepting some hardware components, is made from lumber cut into boards from the trunk of a tree; the casket shell has no components formed from wood by-products.
  205. Stainless steel
    a metal alloy of steel, chromium, and sometimes nickel which is used in casket construction; noted for its ability to resist rust.
  206. Stamped hardware
    a hardware production method of lesser expense whierby the casket hardware sections are pressed out on a hydraulic press.
  207. State casket
    casket in which the body panels are at a 90 degree angle to the bottom and the corners form 90 degree angles; also called a vertical side square.
  208. Statement of FUneral Goods and Services Selected
    itemized written statement provided for retention to each person who arranges a funeral or other disposition. It must include the goods and services selected and prices paid for each, itemization of cash advance items and the total cost.
  209. Stationary bar
    a non-moveable casket handle.
  210. Steel
    a metal alloy consisting mainly of iron and carbon; used in caskets it is low in carbon which keeps it soft (mild) and malleable; commercial steel contains carbon in an amout up to 1.7% as an essential alloying constituent. May be referred to as carbon steel based upon the percentage of carbon in the alloy.
  211. Sundry items
    the miscellaneous items provided or used to complement the services of a funeral director, i.e. register books, acknowledgement cards, memorial folders/programs, religious paraphernalia, flag case, etc.
  212. Swing bar
    a moveable casket handle with a hinged arm.
  213. Tailored interior
    a tightly drawn form of casket interior style.
  214. Telephone price disclosure
    funeral provider must give consumers who call accurate information from the price lists and answer questions about offerings and prices with readily available information.
  215. Third party merchandise
    funeral goods consumers purchase from a source other than the price list/ funeral provider.
  216. Threaded fastener
    a screw type fastener.
  217. Tip
    the decorative or ornamental part of the casket handle that covers the exposed ends of the bar.
  218. Top seal
    a method of closure that utilizes an epoxy compound in conjunction with tongue-in-groove construction at the top edge and the lid of the vault.
  219. Transfer container
    an outer enclosure utilized for the protection of casketed remains during transportation.
  220. Triggering event
    occurrence of situation that requires certain action i.e. the triggering event for giving out the GPL is face-to-face meeting.
  221. Tufted interior
    a style of casket interior created by placing a padding material between a lining material and a backing material, with subsequent stitches taken, forming small raised puffs; carriage tufting and biscuit tufting are the two most common types used in caskets.
  222. Tying arrangements
    exist when a seller requires the purchase of unwanted items/services in order to obtain the desired item/service.
  223. Unit pricing
    a method of price quotation in which one price includes both service and casket
  224. Urn
    a container for cremated remains; a vase with a foot or pedestal.
  225. Urnside
    a casket design in which the body panels display the shape of an urn.
  226. Vault
    an outer enclosure which offers protection from the earth load as well as possessing sealing qualities.
  227. Velvet
    a fabric of silk, cotton, and possibly rayon, with a nap.
  228. Vertical side
    a casket body style with the body sides at a 90 degree angle to the bottom.
  229. Vertical tablet
    a type of cemetery monument in which the die is taller than it is wide.
  230. Visitation (calling hours, visiting hours)
    time set aside for friends and relatives to pay respect for the deceased prior to the funeral service.
  231. Wood veneer
    created by gluing a thin layer of wood of superior value or excellent grain to an inferior wood.
  232. Wrought bronze
    bronze metal rolled into sheets.
  233. Wrought copper
    copper metal rolled into sheets.
  234. first quartile
    lower quartile = splits lowest 25% of data = 25th percentile
  235. second quartile
    median = cuts data set in half = 50th percentile
  236. third quartile
    upper quartile = splits highest 25% of data, or lowest 75% = 75th percentile

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Funeral Service Marketing&Merchandising
2015-05-22 15:43:39
Funeral Service Marketing Merchandising

Funeral Service Marketing&Merchandising
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