This bias may be due to attitudes toward people of same and other races, social orientation, task difficulty, experience, orienting strategies, different self-schemas, and different perception and classification of faces
Person Perception: forming impressions of
North American research suggests that people ascribe desirable personality traits to those who are good looking
Physical attractiveness influences judgments of personality
Attractive people are judged to be more competent and intelligent
Culture and Attractiveness
The shape and distance of the eyes, symmetry, and overall facial proportion is universal—but other aspects such as the sizes of certain features, are culturally variant.
How cultures attach meaning to attractive faces is also variant.
Culture and Mate selection
According to Buss (1989), mate selection preferences are universal (due to different evolutionary selection pressures on males and females)
Females prefer:Financial prospects, Industriousness, Ambition, Older age
Males prefer: Youth, good looks, chastity
Some differences:Compared to Americans and Russia, Japanese rated being kind, understanding, good conversationalist, physical attractiveness, and status as being less important in martial partner
Compared to Israelis, American students rated status of partner, closeness, and similarity important in a partner
stealing someone else’s mate
Most common in Southern/Western/Eastern Europe, and South Africa
In all countries, mate poachers were more extroverted, disagreeable, unconscientious, unfaithful, and erotophilic
Cultures with more economic resources had
higher rates of mate-poaching attempts; sex differences in mate poaching smaller in cultures that were more gender egalitarian
Culture and Sex
Universality in norms regarding incest and adultery
Cultural differences in importance of chastity in potential mates and homosexuality
Cultures affect sex within marriage Cultures with fewer resources and stress have more insecure romantic attachments and higher fertility rates
Jealousy is a universal response to infidelity
Groupings of Culture and Sex
Teen Permissives: Germany, Austria, Sweden, Slovenia.
Sexual Conservatives: The US, Ireland, northern Ireland, Poland.