psy 270 1
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- change in a person’s behavior or opinion as the result of the real or imagined
- pressure from a person or group of peoples (Aronson)
- be disastrous and result in tragedy
Compliance- driven by
- the promise/threat of reward or punishment
- Ordered to comply
- desire to be like the influencer or to get closer to them
conformity is due to ....
compliance is a type of
obedience is a type of ...
is a form of being unique
wwhy do we conform
because of social influences
how do social influnces work
what is group think - irving janis
- way of thinking where maintaining group cohesiveness becomes so important that
- group members ignore facts and override realistic appraisal of information and
- to perceived invulnerability
- focus and maladaptive decision making
- group members who take on the role of a censor that stops or hides incoming
- information and who supports consensus see
what are the two factors that affect conformity
ambiguity And uncertaintly
- more in ambiguous situations ad when we are unsure of our own judgment
- less if even just one other person dissents
- others in the group unanimously agree, the pressure to conform is relatively
- the same whether there is 3, 6, 9 or more people in the group.
- Private versus Public Decisions
- •Conform less if decision is made in private
- •Conformity decreases if an individual is asked to voice
- opinion or initial judgment before others in the group do.
- •Conform more if held accountable to the group only
- •Conform less if you are held individually accountable
- for your decision/judgment
- The Person and the
- with high self-esteem and individualistic (vs. collectivistic) cultures tend to
- conform less.
- The Group Exerting
- conformity if the group:
- Has 3 or more members
- Has experts
- Is important to the individual
- Is comparable/similar to the individual in some way
- Strong norms for conformity
two types of conformity
- 1.Informational Social
- - The need to be accurate
- - The need to feel accepted
social influence can lead to
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