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Persuasive techniques
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Adjectives
add emphasis
Alliteration (3)
adds emphasis
reinforces meaning
creates highly emotive image
Anecdote (2)
makes reader sympathetic and receptive
positions reader to accept or reject characters
Associations (2)
influences readers response in certain ways (often subconsciously)
Implied meanings need to be identified
Attacks/praise (2)
places reader in position of agreement with author
works through forceful assertion
Bias
subjectively influence the reader by only presenting one side of the argument
cliches
offer a shortcut to convey meaning
Colourful words/ descriptive language (3)
enduce emotion
engage reader by gaining attention
new slant on familiar issues
Connotations of words (2)
must explain what effect is
different effects are gained and different reader responses are generates through word choice
Emotive appeals (3)
appeal to our values
often subtle
can manipulate reader to take notice of issues by triggering an emotional response
emotive language (2)
evokes strong emotional response in order to force agreement
stimulates strong emotional reactions
evidence
positions reader by supporting the author's point of view
exaggeration (4)
makes a point dramatically to reinforce it
used to gain attention
can arouse strong or extreme emotional responses
used widely in headlines
Generalisation (3)
appeals to our general sense of what is true
can pick up on prejudices/stereotypes
emotional appeal to our prejudices and untested opinions
Graphs/diagrams
Makes meaning of figures
adds credibility
Hyperbole (2)
adds emphasis and gives clear picture
helps reader remember a point or situation
Inclusive/exclusive language (2)
writes can include/exclude themselves and others
engages reader
Irony (2)
effective for humiliating opponents
makes point distinctive
Language style (2)
how it makes reader feel towards author (close/distant)
colloquial styles chatty friendly and inclusive - reader treated as equals, language is accessible and familiar
metaphor (3)
reinforces point without repetition
image creates interest
engages reader
pun (2)
engages mind
attention grabbing
Reason and logic
considers opposing viewpoint to help strengthen argument
Repetition (3)
Gives emphasis
reinforces point
evokes emotion
Rhetorical questions
Manipulate reader to agree because assume answer is obvious
Simile
clarifies and enhances idea
Tone
reflects writer's attitude, which positions reader to agree or disagree
Structure (2)
order of points affects readers response
Dramatic beginnings effective in engagine reader
Expert opinion
adds credibility
Author
gracebee101
ID
231486
Card Set
Persuasive techniques
Description
List of persuasion techniques and how they effect the reader
Updated
8/27/2013, 3:10:28 AM
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