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legacy of art, music, culture
what is high culture?
fancy, money and accessibility it a major factor
ex of high culture
Shakespeare, opera, hoity toity things
high culture is _____
why is Shakespeare considered high culture
its difficult to understand, therefore its considered high
- tailored to a specific area
- specificity, isolated groups
examples of folk culture?
- more corporate fields
- *****mass appeal
what does mass culture appeal to?
a large mass of people
example of texts?
articles, essays, novels, advertising
anything that provides info and can be interpreted
the art of act of persuastion or convincing an audience of something by speech, image or date
centers around speaker (teacher)
receiver of communication
- logic and reasoning
- ex, text or message itself
Aristotle's 3 means of persuasion?
ethos, pathos, logos
Benjamin barber's story?
what does barber attack?
basis of overselling capitalism?
worldview as a child
infantilist ethos in overselling capitalism?
- naïve ideology
- attributes to infants
- **accredibility built on childish behavior and infant decision
barber's view on americans today?
"as long as i'm happy, everyone is happy
what is barber's concern in overselling capitalism?
what's good for individual = good for country
private market logic?
focuses on individual not group
public market logic
focuses on group, not individual
which type of market does barber believe is present in overselling capitalism
behind the counter
primary argument in behind the counter?
- employees in fast food nation
- how fast food treats their employees
- attacks companies passive/aggressive
throughput? *behind the counter
- the volume/flow of products throughout the day
- how high you can keep product, but move as fast as possible
- same at every store around the world
- gives people a sense of comfort
- tend to be cheaper
bad thing about standardized products? *behind the counter
reduces food quality
wages/hours? *behind the counter
- make things so easy so that anyone can do it
- give equal opportunity
what does schlosser say about employees? *behind the counter
- get as many employees pay with little amount of money
- get them to produce as much as possible, as quickly as possible
- move workers along as quickly as possible so that don't have to give pay raise
stroking *behind counter
giving false praise by making someone feel good
where can stroking occur?
school, sports, work
what did schlosser say?
we are living in a culture that is overstandardized
what does Virginia postrel represent in "in praise of chain stores"
the alternate view
who wrote in praise of chain stores?
idea of in praise of chainstores?
- mom and pop vs chainstores
- mom and pop- small family owned place
- chainstores- enermy of mom and pop stores
why are chainstores the enemy?
- sell things cheaper
- buy same thing anywhere at any time
- organization in store
- brand name
postrels stance on chainstores?
tries to be neutral
what did Barbara ehrenreich write?
selling in minnesota
main idea of selling in minn?
- her walking through the walmart training process
- bad experience
- criticism of it
- interpretation of issue, not facts
unions? *sellin in minn
- workers who are employed to help represent workers as a whole
- protect themselves if company wont
what does ehrenreich say about unions?
don't give voice to unions, hold onto your individual voice
why doesn't walmart have unions? *selling in minn
the idea of profit/cost/wages
what doe ehrenreich wonder?
why walmart doesn't have unions
time theft? *selling in minn
- stealing from company, standing around
- goes one way, job can steal your time but you cant steal their time
how would Barber rephrase, Virginia Postrel's question, "Why not sell the good and services people wont?"