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melissag94
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high culture
legacy of art, music, culture
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what is high culture?
fancy, money and accessibility it a major factor
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ex of high culture
Shakespeare, opera, hoity toity things
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high culture is _____
exclusive
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why is Shakespeare considered high culture
its difficult to understand, therefore its considered high
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folk culture?
- tailored to a specific area
- specificity, isolated groups
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examples of folk culture?
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mass culture?
- more corporate fields
- *****mass appeal
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what does mass culture appeal to?
a large mass of people
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example of texts?
articles, essays, novels, advertising
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texts?
anything that provides info and can be interpreted
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the art of act of persuastion or convincing an audience of something by speech, image or date
rhetoric
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ethos?
centers around speaker (teacher)
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pathos
receiver of communication
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logos
- logic and reasoning
- ex, text or message itself
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Aristotle's 3 means of persuasion?
ethos, pathos, logos
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Benjamin barber's story?
overselling capitalism
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what does barber attack?
American culture
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basis of overselling capitalism?
worldview as a child
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infantilist ethos in overselling capitalism?
- naïve ideology
- attributes to infants
- **accredibility built on childish behavior and infant decision
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barber's view on americans today?
"as long as i'm happy, everyone is happy
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what is barber's concern in overselling capitalism?
what's good for individual = good for country
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private market logic?
focuses on individual not group
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public market logic
focuses on group, not individual
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which type of market does barber believe is present in overselling capitalism
private market
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schlosser wrote?
behind the counter
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primary argument in behind the counter?
- employees in fast food nation
- how fast food treats their employees
- attacks companies passive/aggressive
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throughput? *behind the counter
- the volume/flow of products throughout the day
- how high you can keep product, but move as fast as possible
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standardized products?
- same at every store around the world
- gives people a sense of comfort
- tend to be cheaper
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bad thing about standardized products? *behind the counter
reduces food quality
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wages/hours? *behind the counter
- make things so easy so that anyone can do it
- give equal opportunity
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what does schlosser say about employees? *behind the counter
- get as many employees pay with little amount of money
- get them to produce as much as possible, as quickly as possible
- move workers along as quickly as possible so that don't have to give pay raise
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stroking *behind counter
giving false praise by making someone feel good
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where can stroking occur?
school, sports, work
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what did schlosser say?
we are living in a culture that is overstandardized
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what does Virginia postrel represent in "in praise of chain stores"
the alternate view
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who wrote in praise of chain stores?
Virginia postrel
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idea of in praise of chainstores?
- mom and pop vs chainstores
- mom and pop- small family owned place
- chainstores- enermy of mom and pop stores
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why are chainstores the enemy?
- sell things cheaper
- buy same thing anywhere at any time
- organization in store
- brand name
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postrels stance on chainstores?
tries to be neutral
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what did Barbara ehrenreich write?
selling in minnesota
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main idea of selling in minn?
- her walking through the walmart training process
- bad experience
- criticism of it
- interpretation of issue, not facts
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unions? *sellin in minn
- workers who are employed to help represent workers as a whole
- protect themselves if company wont
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what does ehrenreich say about unions?
don't give voice to unions, hold onto your individual voice
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why doesn't walmart have unions? *selling in minn
the idea of profit/cost/wages
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what doe ehrenreich wonder?
why walmart doesn't have unions
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time theft? *selling in minn
- stealing from company, standing around
- goes one way, job can steal your time but you cant steal their time
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how would Barber rephrase, Virginia Postrel's question, "Why not sell the good and services people wont?"
IDEEEKAYYY
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