exam 1 lit
Card Set Information
exam 1 lit
readings, notes, etc
legacy of art, music, culture
what is high culture?
fancy, money and accessibility it a major factor
ex of high culture
Shakespeare, opera, hoity toity things
high culture is _____
why is Shakespeare considered high culture
its difficult to understand, therefore its considered high
tailored to a specific area
specificity, isolated groups
examples of folk culture?
more corporate fields
mass culture is _____
what does mass culture appeal to?
a large mass of people
example of texts?
articles, essays, novels, advertising
anything that provides info and can be interpreted
the art of act of persuastion or convincing an audience of something by speech, image or date
concepts of rhetoric?
centers around speaker (teacher)
receiver of communication
logic and reasoning
ex, text or message itself
Aristotle's 3 means of persuasion?
ethos, pathos, logos
Benjamin barber's story?
what does barber attack?
basis of overselling capitalism?
worldview as a child
infantilist ethos in overselling capitalism?
attributes to infants
**accredibility built on childish behavior and infant decision
barber's view on americans today?
"as long as i'm happy, everyone is happy
what is barber's concern in overselling capitalism?
what's good for individual = good for country
private market logic?
focuses on individual not group
public market logic
focuses on group, not individual
which type of market does barber believe is present in overselling capitalism
behind the counter
primary argument in behind the counter?
employees in fast food nation
how fast food treats their employees
attacks companies passive/aggressive
throughput? *behind the counter
the volume/flow of products throughout the day
how high you can keep product, but move as fast as possible
same at every store around the world
gives people a sense of comfort
tend to be cheaper
bad thing about standardized products? *behind the counter
reduces food quality
wages/hours? *behind the counter
make things so easy so that anyone can do it
give equal opportunity
what does schlosser say about employees? *behind the counter
get as many employees pay with little amount of money
get them to produce as much as possible, as quickly as possible
move workers along as quickly as possible so that don't have to give pay raise
stroking *behind counter
giving false praise by making someone feel good
where can stroking occur?
school, sports, work
what did schlosser say?
we are living in a culture that is overstandardized
what does Virginia postrel represent in "in praise of chain stores"
the alternate view
who wrote in praise of chain stores?
idea of in praise of chainstores?
mom and pop vs chainstores
mom and pop- small family owned place
chainstores- enermy of mom and pop stores
why are chainstores the enemy?
sell things cheaper
buy same thing anywhere at any time
organization in store
postrels stance on chainstores?
tries to be neutral
what did Barbara ehrenreich write?
selling in minnesota
main idea of selling in minn?
her walking through the walmart training process
criticism of it
interpretation of issue, not facts
unions? *sellin in minn
workers who are employed to help represent workers as a whole
protect themselves if company wont
what does ehrenreich say about unions?
don't give voice to unions, hold onto your individual voice
why doesn't walmart have unions? *selling in minn
the idea of profit/cost/wages
what doe ehrenreich wonder?
why walmart doesn't have unions
time theft? *selling in minn
stealing from company, standing around
goes one way, job can steal your time but you cant steal their time
how would Barber rephrase, Virginia Postrel's question, "Why not sell the good and services people wont?"