exam 1 lit

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  1. high culture
    legacy of art, music, culture
  2. popular culture
    • folk culture
    • mass culture
  3. what is high culture?
    fancy, money and accessibility it a major factor
  4. ex of high culture
    Shakespeare, opera, hoity toity things
  5. high culture is _____
  6. why is Shakespeare considered high culture
    its difficult to understand, therefore its considered high
  7. folk culture?
    • tailored to a specific area
    • specificity, isolated groups
  8. examples of folk culture?
    • amish people
    • eskimos
  9. mass culture?
    • more corporate fields
    • *****mass appeal
  10. mass culture is _____
    • broad
    • standardization
  11. what does mass culture appeal to?
    a large mass of people
  12. example of texts?
    articles, essays, novels, advertising
  13. texts?
    anything that provides info and can be interpreted
  14. the art of act of persuastion or convincing an audience of something by speech, image or date
  15. concepts of rhetoric?
    • ethos
    • pathos
    • logos
  16. ethos?
    centers around speaker (teacher)
  17. pathos
    receiver of communication
  18. logos
    • logic and reasoning
    • ex, text or message itself
  19. Aristotle's 3 means of persuasion?
    ethos, pathos, logos
  20. Benjamin barber's story?
    overselling capitalism
  21. what does barber attack?
    American culture
  22. basis of overselling capitalism?
    worldview as a child
  23. infantilist ethos in overselling capitalism?
    • na├»ve ideology
    • attributes to infants
    • **accredibility built on childish behavior and infant decision
  24. barber's view on americans today?
    "as long as i'm happy, everyone is happy
  25. what is barber's concern in overselling capitalism?
    what's good for individual = good for country
  26. private market logic?
    focuses on individual not group
  27. public market logic
    focuses on group, not individual
  28. which type of market does barber believe is present in overselling capitalism
    private market
  29. schlosser wrote?
    behind the counter
  30. primary argument in behind the counter?
    • employees in fast food nation
    • how fast food treats their employees
    • attacks companies passive/aggressive
  31. throughput? *behind the counter
    • the volume/flow of products throughout the day
    • how high you can keep product, but move as fast as possible
  32. standardized products?
    • same at every store around the world
    • gives people a sense of comfort
    • tend to be cheaper
  33. bad thing about standardized products? *behind the counter
    reduces food quality
  34. wages/hours? *behind the counter
    • make things so easy so that anyone can do it
    • give equal opportunity
  35. what does schlosser say about employees? *behind the counter
    • get as many employees pay with little amount of money
    • get them to produce as much as possible, as quickly as possible
    • move workers along as quickly as possible so that don't have to give pay raise
  36. stroking *behind counter
    giving false praise by making someone feel good
  37. where can stroking occur?
    school, sports, work
  38. what did schlosser say?
    we are living in a culture that is overstandardized
  39. what does Virginia postrel represent in "in praise of chain stores"
    the alternate view
  40. who wrote in praise of chain stores?
    Virginia postrel
  41. idea of in praise of chainstores?
    • mom and pop vs chainstores
    • mom and pop- small family owned place
    • chainstores- enermy of mom and pop stores
  42. why are chainstores the enemy?
    • sell things cheaper
    • buy same thing anywhere at any time
    • organization in store
    • brand name
  43. postrels stance on chainstores?
    tries to be neutral
  44. what did Barbara ehrenreich write?
    selling in minnesota
  45. main idea of selling in minn?
    • her walking through the walmart training process
    • bad experience
    • criticism of it
    • interpretation of issue, not facts
  46. unions? *sellin in minn
    • workers who are employed to help represent workers as a whole
    • protect themselves if company wont
  47. what does ehrenreich say about unions?
    don't give voice to unions, hold onto your individual voice
  48. why doesn't walmart have unions? *selling in minn
    the idea of profit/cost/wages
  49. what doe ehrenreich wonder?
    why walmart doesn't have unions
  50. time theft? *selling in minn
    • stealing from company, standing around
    • goes one way, job can steal your time but you cant steal their time
  51. how would Barber rephrase, Virginia Postrel's question, "Why not sell the good and services people wont?"
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exam 1 lit
2013-09-16 21:03:56
LIT 100

readings, notes, etc
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