MGC1 ch7

The pursuit of lucrative opportunities by enterprising individuals.

A business having fewer than 100 employees, independently owned and operated, not dominant in its field, and not characterized by many innovative practices.

A new business having growth and high profitability as primary objectives.

Individuals who establish a new organization without the benefit of corporate sponsorship.

New-venture creators working inside big companies

Charging fees for goods and services.

Charging fees to advertise on a site.

Charging fees to direct site visitors to other companies' sites.

Charging fees to bring buyers and sellers together.

Charging fees for site visits.

A description of the good or service, an assessment of the opportunity, an assessment of the entrepreneur, specification of activities and resources needed to translate your idea into a viable business, and your source(s) of capital.

A formal planning step that focuses on the entire venture and describes all the elements involved in starting it.

People's judgment of a company's acceptance, appropriateness, and desirability, generally stemming from company goals and methods that are consistent with societal values.

A competitive advantage in the form of relationships with other people and the image other people have of you.

A project team designated to produce a new, innovative product.

Informal work on projects, other than those officially assigned, of employees' own choosing and initiative

The tendency of an organization to identify and capitalize successfully on opportunities to launch new ventures by entering new or established markets with new or existing goods or services.