Communications Exam

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  1. what are media induced rituals?
    • doing something at a certain time because media influenced you to do it    
    • ex. morning newspaper, drinking coffee, checking Facebook/Instagram
  2. 4 functions of mass communication
    • correlation
    • surveillance
    • cultural transmission
    • entertainment function
  3. correlation
    • how opinions and thoughts are on issues within the larger issues of society
    • -> spiral of silence theory (pres. Obama)
    • -asserts that a person is less likely to voice an opinion on the topic if one feels one is in the minority or for fear of reprisal or isolation from the majority)
  4. surveillance
    • asserts that a person is less likely to voice an opinion on the topic if one feels one is in the minority or for fear of reprisal or isolation from the majority
    • -cultivation theory- brings on mean world syndrome; being exposed to media           
    • -mean world syndrome- suggests that the world is meaner (scarier and more violent) than it actually is; primarily happens through television
  5. cultural transmission
    • media helps transmit programming from one culture to another          
    • -cultural imperialism- concern that one culture may impose itself upon another culture entertai                
    • 1) polarization- individuals perceives the other culture upon them as a threat; rather than trying to accommodate the culture, they try to pull themselves away               
    • 2) hybridization- blending of cultures together to become one culture; ex. Spanglish                
    • 3) homogenization- where one culture overwhelms another culture and begins to drown it out
  6. entertainment function
    • -escapism          
    • -socialization          
    • -individuals feel a connection with characters or people who are portrayed in movies        
    • -entertainment        
    • -diversion function (use media to divert from what you have to do; ex. if you have to do homework)          
    • -uses and gratification theory (what people do with media, ex. rather than what media does to people; if you use it for stress, if you're bored, etc.)
  7. diffusion of innovation
    • innovators: certain people have to have things NOW      
    • early adopters: local type; one of the first people who acquire the device     
    • early majority: they adopt ideas just before the average member of society does     
    • late majority: skeptical; their generation may be born out of economic necessity more than anything else (an economic imperative forces you to switch technology because other technology is no longer available; ex. switching from VHS to DVD)     
    • laggards: generally going to be older audiences; they're content with their life and wonder how this new technology will make it any better
  8. Factors shaping media content
    • demassification
    • media bias
    • agenda setting theory
  9. demassification
    • fragmentation
    • appeals to specific audience
    • we're able to customize our media consumption where we're able to pay attention to what we want to (DVR, etc.)
  10. media bias
    • description of the how the media systematically presents a particular point of view      
    • liberal, conservative, or mainstream bias (what's popular)
  11. agenda setting theory
    • Function: Media has an agenda of what they cover and what they don't cover      
    • Theory: The media is not very successful in telling you what to think, but they're immensely successful in telling you what to think about.
    • When we see something, even if it's subconscious, it is on our minds. 
    • -> 2 reasons why this occurs          
    • -media does not reflect reality all the time; things are filtered out; mean world syndrome          
    • -focuses on specific issues
  12. Social Implications of Digital Media
    • 1) media is pervasive     
    • 2) media is fluid     
    • 3) active audiences- we're not only looking at media, but we're posting on it too      
    • 4) changing concepts of privacy     
    • 5) digital divide      
    • 6) transparency and reputation- how we respond to what's online; how we manage our reputation online
  13. media is pervasive
    • People are exposed to digital media within the first 5 minutes of their day     
    • waking up to music, checking the weather, etc.
    • top two missionary problems: missing home, media withdrawal
  14. media is fluid
    • it is always changing and constantly updated
    • every time you get on your newsfeed, there is ALWAYS something new and updated
    • as opposed to being static, such as newspaper, magazine, even the TV news
  15. active audiences
    • social media are user generated material     
    • we are the viewers of the material and we generate the material     
    • we're both the consumer and the producer
  16. transparency and reputation
    • the public responds to the reviews of just about everything
    • transparency is making clear or making known things about an organization
    • reputation is based off of the reviews from both flaws and strengths
    • online reviews of hotel ratings, restaurant ratings, etc.
    • reviews lend themselves to extremes    
    • the only people that submit reviews are people that have a really good experience or had a really bad experience; only when there is a problem or it exceeds expectations
  17. the changing concepts of privacy
    • social intelligence groups are hired to data mine your social media and find information about you through your background information, what you're saying online, etc.
    • they will look at trust level indexes, level of writing based off of conversations
    • should potential employers be able to base hiring you off of what you have posted online?    
    • when you put something on the internet, you should know that it's public info     
    • employers just shouldn't assess intelligence, skills, or writing abilities off of social media site    
    • if a person gets the job, they will post it that they are working there, which connects them to those circles; therefore, what they post reflects back onto that company
  18. digital divide theory (knowledge gap)
    • countries that are behind are probably going to stay behind, countries that are ahead will probably stay ahead
    • typically countries with more money, etc. get the latest technology first
  19. media dependency theory
    • the more someone is dependent on media, the more influence it is going to have over them
    • used the Age of Empires story about his son
Card Set:
Communications Exam
2013-10-02 20:26:02

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