MatO's Marketing 101 Ch 05

People who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money

Needs concerned with making the best use of a consumer's time and money - as the consumer judges it

What is left of income after paying taxes and paying for necessities

The basic forces that motivate a person to do something

Needs that are learned during a person's life

A strong stimulus that encourages action to reduce a need

Biological needs such as the needs for food, drink, rest, and sex

Needs concerned with protection and physical well-being

Needs concerned with love, friendship, status, and esteem -- things that involve a person's interaction with others

An individual's need for personal satisfaction unrelated to what others think or do

How we gather and interpret information from the world around us

Our eyes and minds seek out and notice only information that interests us

People screen out or modify ideas, messages, and information that conflicts with previously learned attitudes and beliefs

People remember only what they want to remember

A change in a person's thought processes caused by prior experience

Products, signs, ads, and other stimuli in the environment

An effort to satisfy a drive

Occurs in the learning process when the consumer's response is followed by satisfaction - that is, reduction in the drive

A person's point of view towards something

A person's opinion about something

An outcome or event that a person anticipates or looks forward to

Confidence a person has in the promises or actions of another person, brand, or company

The analysis of a person's day to day pattern of living as expressed in that person's activities, interests, and opinions - sometimes referred to as AIO's or lifestyle analysis

The analysis of a person's day to day pattern of living as expressed in that person's activities, interests, and opinions - sometimes referred to as AIO's or psychographics

People whose children are grown and who are now able to spend their money in other ways

A group of people who have approximately equal social position as viewed by others in the society

The people to whom an individual looks when forming attitudes about a particular topic

A person who influences others

The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people

The type of problem solving consumers use for a completely new or important need - when they put much effort into deciding how to satisfy it

When a consumer is willing to put some effort into deciding the best way to satisfy a need

When consumers regularly select a particular way of satisfying a need when it occurs

Purchases that have little importance or relevance for the customer

Tension caused by uncertainty about the rightness of a decision

The steps individuals go through on the way to accepting or rejecting a new idea