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Communication
The attempt to elicit and/or transfer meaning.
Three major types (dimensions of discourse)
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Dimensions of Discourse:
- Informative
- Entertaining
- Rhetorical
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Dimensions of Discourse:
Informative Communication
Facts, new article, science journal, text book, safety info., etc.
Adds to our knowledge
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Dimensions of Discourse:
Entertaining Communication
- Fiction novel, comic, stand up, etc.
- Holds our attention and fascinates our minds
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Dimensions of Discourse:
Rhetorical Communication
- Working toward a goal, persuasion;
- Shape peoples attitude or awareness.
- Goes beyond both by attempting to persuade ourselves and others to change actions, beliefs, attitudes, and/or opinions.
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Techné
- A Teachable Art
- Is a body of principles that can generate an artifact, a work of creation. Teachable disciplines that enhance natural talents.
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Why is Rhetoric important?
- It's important to understand how to convey and support arguments
- *Aristotle's definition of rhetoric: finding various means of persuasion-looking at how persuasion happens
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The Rhetorical Situation
- Exigence: Problem, absence, imperfection
- Audience: Recessive, affect the change, a change in awareness, who is it going to affect. The people who will enact the change, who is listening, change in awareness
- Constraints:
- What you have at your disposal. Context. What assumptions are the community having, what can you use to support your topic.
- What you have to work with to execute your message, what assumptions are in existence to help your case
- Element around you that you can use or how it renders you.
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Power of the Rhetor
What you see what the rhetor see.
Example: wedding, best man toast, but situation: Egypt, what to name it. Going to depend on how someone takes the situation. More concrete. Power of the Rhetor.
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The Sophist
- Paid teachers
- Logographers: values challenge. Argue any position and win.
- Bad rap-the sophists.
- Teaching without thinking it through.
- Speech > writing
- Goal: Eliciting reaction
- Means: Style
- kairos: timing, “speech, wanting to invoke something”, fit timing
- *Karios: has a study aid
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