Exam 1: Rhetoric and the Enlightenment I (Part 6)

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  1. Enlightenment ideas
    • -Privileging of science and logic
    • -Epistemology:
    • The study of knowledge, "how do we know what we know", where knowledge comes from
    • Is rhetoric epistemic? Can we learn new things from studying rhetoric?
    • -Faculty psychology
    • key component
  2. Descartes
    • "I think therefore, I am.
    • "Reason, Reason, Reason        Find truth through reason
    • Deductive method for philosophy Dialectic over rhetoric
    • Cartesian Dualism:
    • body & mind
    • (Body) a sensing object v. (Mind) a rational self
  3. Vico
    • Rejects Cartesian dualism
    • Influenced by the classics
    • Humanistic imagination
    • a collective knowledge that humankind shares
    • something we need to get back to
    • connects us
    • The power of metaphor
    • we know and understand through comparison therefore we must compare things in language for people to understand
    • a HUGE breakthrough in language
    • He was a fan of aristotle
    • universal truth
    • fan of rhetoric
    • invention is part of rhetoric (opposite of Ramus)
  4. Francis Bacon
    • Faculties of Mind
    • Rhetoric should Apply Reason to Imagination to move the Will
    • putting all this stuff together to persuade
    • Knowledge and the Scientific method
    • on language
    • Four Common Idols of Culture
  5. Bacon:
    Faculties of Mind
    • Faculties of Mind
    • Understanding
    • Reason
    • Imagination
    • Appetites
    • Will
    • -The way the mind works and things are processed. Compartmentalization of the mind into these 5 functions. They are separate but they correspond with one another.
  6. Bacon:
    Four Common Idols of Culture
    • 1.Idols of the tribe
    • 2.Idols of the den
    • 3.Idols of the market
    • 4.Idols of the theatre
  7. Four Common Idols of Culture:
    1.Idols of the tribe
    • Idols of the tribe
    • Cultural norms that pass as truths
    • EX: Cultural belief that being married is better than being single. The assumption that being married is the ultimate goal or that it's better than being single. People can manipulate popularly held beliefs to their own benefit. EX: A bunch of reality shows on weddings
  8. Four Common Idols of Culture:
    2. Idols of the Den
    • Limited view and limited experience -> limited understanding
    • EX: Going to a Catholic K-12 school, then Catholic university will give you a very catholic outlook Small held beliefs, "clique ideas", Mean girls cool table "On Wednesdays we wear pink"
  9. Bacon:
    Four Common Idols of Culture:
    3.Idols of the market
    • Idols of the market
    • Using language popularly instead of correctly
    • EX: Texting abbreviations, twitter initials. Also naming things that don't exist like Taco Bell's 4th meal.
    • Problematic
  10. Bacon:
    Four Common Idols of Culture
    4.Idols of the theatre
    • Idols of the theatre
    • Someone going on a killing spree after watching Batman.
    • *There are less extreme examples, too--this is just the problematic occurrence of believing something represented that lacks grounding in the real world. (-ecp)
  11. John Locke
    cont... here
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Exam 1: Rhetoric and the Enlightenment I (Part 6)
2013-10-08 00:40:08
Rhetoric Enlightenment

Exam 1: Rhetoric and the Enlightenment I (Part 6)
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