marketing chapter 3

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Author:
emilyyx14
ID:
239778
Filename:
marketing chapter 3
Updated:
2013-10-09 15:49:38
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marketing
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marketing
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  1. the study of the process by which people make and spend their incomes
    economics
  2. the study of individual behavior
    psychology
  3. the study of the behavior of individuals as affected by groups
    social psychology
  4. the study of the behavior of groups
    sociology
  5. marketers watch and respond to society's changing values and preferences
    social aspect
  6. marketers must keep an eye on current trends in the economy in order to know how to respond to changes that occur on a regular basis
    economic aspects
  7. designed to perform specific services for the consumer rather than to sell the company's product
    public service campaigns
  8. refers to how customers feel about doing business with a particular firm
    corporate image
  9. refers to how customers feel about a certain product
    product image
  10. refers to how customers feel about a specific brand or products
    brand image
  11. owned a managed by one person
    sole proprietorship
  12. two or more persons who have agreed to shear the benefits and obligations of a business
    partnership
  13. an artificial being created by law for the purpose of conducting business
    corporation
  14. means that the owners have no liability for the debts of the corporation beyond the amount they have paid for stock
    limited liability
  15. if the corporation earns a profit, it may pay part of this profit to the owners... it is called a
    dividend
  16. the business is owned and controlled by its customers
    cooperative

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