MIS chapter 4 key terms

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MIS chapter 4 key terms
2013-10-14 19:04:24
MIS Exam

MIS chapter 4 key terms
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  1. Affiliate marketing
    A type of marketing that allows individual web site owners to earn commission by posting other companies' ads on their web pages.
  2. Brick-and-mortar business strategy
    A business approach exclusively utilizing physical locations, such as department stores, business offices, and manufacturing plants, without an online presence.
  3. Bricks-and-clicks business strategy
    A business approach utilizing both physical locations and virtual locations. Also referred to as a "Click and mortar" business strategy.
  4. Click-and-mortar business strategy
    A business approach utilizing both physical locations and virtual locations. Also referred to as a "Bricks and clicks" business strategy.
  5. Business-to-business (B2B)
    Electronic commerce transactions between business partners, such as suppliers and intermediaries.
  6. Business-to-consumer (B2C)
    Electronic commerce transactions between businesses and consumers.
  7. Card verification value (CVV)
    A three-digit code located on the back of a credit; used in a transactions when the physical card is not present.
  8. Click fraud
    The abuse of pay-per-click advertising models by repeatedly clicking on a link to inflate revenue to the host or increase the costs of the advertiser.
  9. Click-only business strategy
    A business approach that exclusively utilizes an online presence. Companies using this strategy are also referred to as virtual companies.
  10. Click-through rate
    The ratio of surfers who click on an ad divided by the number of times it was displayed.
  11. Competitive click fraud
    A competitor's attempt to inflate an organization's online advertising costs by repeatedly clicking on an advertiser's link.
  12. Consumer-to-business (C2B)
    Electronic commerce transactions in which consumers sell goods or services to businesses.
  13. Consumer-to-consumer
    Electronic commerce transactions taking place solely between consumers.
  14. Conversion rate
    The percentage of visitors to a website who perform the desired action.
  15. Digital rights management (DRM)
    A technological solution that allows publishers to control digital media(music, movies, etc.) to discourage, limit, or prevent illegal copying and distribution.
  16. Disintermediation
    The phenomenon of cutting out the "middleman" in transactions and reaching customers more directly and efficiently.
  17. E-auction
    An electronic auction
  18. E-government
    The use of information systems to provide citizens, organizations, and other governmental agencies with information about to assess the public services.
  19. E-information
    The use of the internet to provide electronic brochures and other types of information for customers.
  20. E-integration
    The use of the internet to provide customers with the ability to gain personalized information by querying corporate databases and other information sources.
  21. Electronic bill pay
    The use of online banking for bill paying.
  22. Electronic commerce (EC)
    The exchange of goods and services via the internet among and between customers, firms, employees, business partners, suppliers and so on.
  23. E-tailing
    Electronic retailing; the online sales of goods and services.
  24. E-transaction
    The use of the internet to allow customers to place orders and make payments.
  25. Forward auction
    A form of e-auctions that allows sellers to post goods and services for sale and buyers to bid on those items.
  26. Functional convenience
    A web site's characteristics that make the interaction with the site easier or more convenient.
  27. Global information dissemination
    The use of the internet as an inexpensive means for distributing an organization's information.
  28. Government-to-business (G2B)
    Electronic commerce that involves a country's government and businesses.
  29. Government-to-citizen (G2C)
    Online transactions between federal, state, and local governments and their constituents.
  30. Government-to-government (G2G)
    Electronic interactions that take place between countries or different levels of government within a country.
  31. Group buying
    Special volume discounts negotiated with local businesses and offered to people in the form of "daily deals", if enough people agree to purchase the product or service, everyone can purchase the product at a discounted price.
  32. Integration
    The use of web technologies to link web sites to corporate databases to provide real-time access to personalized information.
  33. Interactive communication
    Immediate communication and feedback between a company and its customers using web technologies.
  34. Internet tax freedom act
    An act mandating a moratorium on electronic commerce taxation in order to stimulate electronic commerce.
  35. Location-based services
    Highly personalized mobile services based on the user's location.
  36. Long tail
    The large parts of consumer demand that are outside the relatively small number of mainstream tastes.
  37. Mass customization
    Tailoring products and services to meet particular needs of individual customers on a large scale.
  38. Menu-driven pricing
    A pricing system in which companies set and present non-negotiable prices for products and consumers.
  39. M-commerce (Mobile commerce)
    Any electronic transaction or information interaction conducted using a wireless, mobile device and mobile networks that leads to a transfer of real or perceived value in exchange for information, services, or goods.
  40. Network click fraud
    A form of click fraud where a site hosting an advertisement creates fake clicks in order to receive higher payments from the advertiser.
  41. Online banking
    The use of the internet to conduct financial transactions.
  42. Online investing
    The use of the internet to obtain information about stock quotes and manage financial portfolios.
  43. Paid inclusion
    The inclusion of a web site in a search engine's listing after payment of a fee.
  44. Pay-per-click
    A payment model used in online advertising where the advertiser pays the web owner a fee for visitors visiting a certain link.
  45. QR code
    A two-dimensional barcode with a high storage capacity.
  46. Reintermediation
    The design of a business model that reintroduces middlemen in order to reduce the chaos brought on by disintermediation.
  47. Representation delight
    A web site's characteristics that stimulate a consumer's senses.
  48. Reverse auction
    A type of auction in which buyers post a request for proposal (RFP) and sellers respond with bids.
  49. Reverse pricing
    A pricing system in which customers specify the product they are looking for and how much they are willing to pay; this information is routed to appropriate companies who either accept or reject the customer's offer.
  50. Search advertising
    Advertising that is listed in the sponsored search results for a specific search term.
  51. Search engine optimization (SEO)
    Methods for improving a site's ranking in search engine results.
  52. Structural firmness
    A web site's characteristics related to security and performance.
  53. Transaction support
    Utilizing the web to provide automatic support to clients and firms for conducting business online without human assistance.
  54. Watermark
    A digital or physical mark that is difficult to reproduce; used to prevent counterfeiting or to trace illegal copies to the original purchaser.
  55. Web analytics
    The analysis of web surfers' behavior in order to improve a site's performance.