GD week 1
Card Set Information
GD week 1
graphic design mcss23
the generation and creation of speciﬁc visual and verbal messages constructed to
inform, persuade, promote, provoke, or motivate people on behalf of a brand or
the entire development process of creating a brand, brand name, and visual identity, among other applications.
corporate communication design
involves any visual communication applications to communicate internally with
employees, create materials for a sales force or other employees, as well as
applications used by a corporation or organization to communicate externally with
other businesses, the public, stockholders, and customers.
promotion, information, or identity design in constructed or natural environments,
deﬁning and marking interior and exterior commercial, cultural, residential, and
involves the creation of a systematic visual and verbal program intended to
establish a consistent visual appearance and personality—a coordinated
overarching identity—for a brand or group; also called brand identity.
a highly specialized area of design that involves making large amounts of
complex information clear and accessible to audiences.
interactive or experience design
graphic design and advertising for screen-based media; also called experience
the drawing of letterforms by hand (as opposed to type generated on a
time-based visual communication that integrates visuals, typography, and audio;
created using ﬁlm, video, and computer software; including animation, television
commercials, ﬁlm titles, promotional, and informational applications for broadcast
media and new media.
the complete strategic planning and designing of the form, structure, and
appearance of a product’s package, which functions as casing, promotes a
brand, presents information, and becomes a brand experience.
intended to introduce, promote, or sell brands (products and services), ideas,
or events and to introduce or promote groups, not-for-proﬁt organizations, and
involves the design of editorial content for print or screen; also called editorial
design and book design.
a highly specialized area of graphic design focusing on the creation and design of
letterforms, typefaces, and type treatments.