Understanding Customers (Chapter 5)

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Author:
mac9508
ID:
241380
Filename:
Understanding Customers (Chapter 5)
Updated:
2013-10-18 13:31:12
Tags:
Business Consumer Markets
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Description:
Main points of Understanding Customes
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  1. What are the five steps of the consumer descision making process
    • Problem Recognition
    • Search for information
    • Evaluation of alternative solution
    • Product Choice Decision
    • Post-purchase assesment
  2. Whare are the categories of personal characteristics
    • Life Cycle Stage
    • Occupation
    • Life Style
    • Gender Roles
  3. What are the five psychologica attributes
    • Motivation
    • Attitude
    • Personality
    • Perception
    • Learning
  4. What external factors shape consumer choices
    • Cultural Factors
    • Situational Factors
    • Social Factors
  5. What are some cultural factors
    • Language
    • Subculture
    • Values
  6. What are some situational factors
    • Physical Surroundings
    • Personal Circumstances
    • Time
  7. What are some social factors (4)
    • Family
    • Referececes Groups
    • Opinion Leaders
    • Social Class

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