test 2

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Author:
kelc0104
ID:
241605
Filename:
test 2
Updated:
2013-10-19 23:42:27
Tags:
consumer
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Description:
mkt
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The flashcards below were created by user kelc0104 on FreezingBlue Flashcards. What would you like to do?


  1. resonance
    Wordplay, Used to create a double meaning when used with a relevant picture
  2. message framing
    positive framing, negative framing
  3. one sided v two sided messages
    persuasive communication
  4. order effects
    Primacy, Recency, Order of benefits, Brand name
  5. country of origin effects
    Country-of-design (COD), Country-of-assembly (COA), Country-of-parts (COP)
  6. Cross-Cultural Consumer Analysis
    The effort to determine to what extent the consumers of two or more nations are similar or different
  7. world brands
    Products that are manufactured, packaged, and positioned the same way regardless of the country in which they are sold.
  8. acculturation
    Marketers must learn everything that is relevant about the usage of their product and product categories in foreign countries
  9. strivers
    ambitious and materialistic
  10. devouts
    responsible and respectful
  11. altruists
    unselfish in their concern for others
  12. intimates
    social relationships
  13. fun seekers
    young in age and outlook and value a good time
  14. creatives
    seek knowledge and have interests in books and new media

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