MGMT WEEK 11

Card Set Information

Author:
Marciaho
ID:
242426
Filename:
MGMT WEEK 11
Updated:
2013-10-23 17:50:09
Tags:
Week 11
Folders:

Description:
Week 11
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user Marciaho on FreezingBlue Flashcards. What would you like to do?


  1. Father of public relations
    Edward Louis Bernays
  2. Lasting effects of Bernays
    • Made it acceptable for women to smoke
    • Professional opinion maker
    • Opinion shaping methods
    • Favouring the use of endorsements
  3. What two ideas did Bernays use and who did he get them from
    Crowd Psychology  Le Bon and Trotter

    Psychoanalytical ideas uncle sigmund Freud
  4. Definition of Marketing
    is the activity, set of institutions, processes fore creating, communicating, delivering, and exchanging offerings that have value to customers, clients, partners and society at large
  5. Definition of Marketing Mix
    Describes the different elements that marketers need to consider

What would you like to do?

Home > Flashcards > Print Preview