Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.
A product bought by final consumers for personal consumption.
A consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.
A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
A consumer product that the consumer either does not know about or knows about but does not normally consider buying.
A product bought by individuals and organizations for further processing and for use in conducting a business.
The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
A name, term, sign, symbol, or design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.edewe344rrfffvbghytryg
The differential effect that knowing the brand name has on customer response to the product or its marketing.
Extending an existing brand name to new product categories.
Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.
The activities of designing and producing the container or wrapper for a product.
A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.
Product mix (or product portfolio)
The set of all product lines and items that a particular seller offers for sale.
The concept that the services are produced and consumed at the same time and cannot be separated from their providers.
The concept that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
The concept that services cannot be stored for later sale or use.
The concept that the quality of services may vary greatly depending on who provides them and when, where, and how they are provided.
Store brand (or Private brand)
A brand created and owned by a reseller of a product or service.