Economics chapter 11

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hey_itsdarra
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244768
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Economics chapter 11
Updated:
2013-11-03 17:53:42
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Economics chapter 11
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chapter 1
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  1. All the activities used to generate consumers demand and move (sell) products/services from the producer to the consumer
    Marketing
  2. gathering and analyzing consumer data relative to what consumers want
    Market research
  3. Consumers data based on age, gender, income, education, and geographic location - not based on religion, sexual orientation, financial debt, race.
    Market Survey
  4. representative market
    Focus group
  5. Via-mail, email and/or telephone
    questionnaire
  6. What is it you are really selling ?
    1. Product (The 4 ''P's'' of marketing)
  7. What will consumers pay for this product/services ?
    2. Price (The 4 ''P's'' of marketing)
  8. low prices to get new product into the market
    Penetration Pricing
  9. Making the 1st move, others will follow normally
    3. Price Leadership (The 4 ''P's'' of marketing)

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