Economics chapter 11
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All the activities used to generate consumers demand and move (sell) products/services from the producer to the consumer
gathering and analyzing consumer data relative to what consumers want
Consumers data based on age, gender, income, education, and geographic location - not based on religion, sexual orientation, financial debt, race.
Via-mail, email and/or telephone
What is it you are really selling ?
1. Product (The 4 ''P's'' of marketing)
What will consumers pay for this product/services ?
2. Price (The 4 ''P's'' of marketing)
low prices to get new product into the market
Making the 1st move, others will follow normally
3. Price Leadership (The 4 ''P's'' of marketing)
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