Marketing chapter 9 key terms

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  1. Allowance
    A reduction from the list price for buyer actions such as trade-ins or promotional sales support.
  2. Break-even pricing (target return pricing)
    Setting price to break even on the costs of making and marketing a product, or setting price to make a target return.
  3. By-product pricing
    Setting a price for by-products to make the main product's price more competitive.
  4. Captive-product pricing
    Setting a price for products that must be used along with a main product, such as blades for a razor and games for a video game console.
  5. Cost-based pricing
    Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.
  6. Cost-plus pricing(markup pricing)
    A standard markup for the cost of the product.
  7. Competition-based pricing
    Setting prices base on competitors' strategies, prices, costs, and market offerings.
  8. Customer value-based pricing
    Setting price based on buyers' perceptions of value rather than on the seller's cost.
  9. Demand curve
    A curve that shows the number of units the market will buy in a given time period, at different prices that might be charged.
  10. Discount
    A straight reduction in price on purchases made during a stated period of time or in larger quantities.
  11. Dynamic pricing
    Adjusting prices continually to meet the characteristics and needs of individual customers and situations.
  12. Fixed costs (overhead)
    Costs that do not vary with production or sales level.
  13. Good-value pricing
    Offering the right combination of quality and good service at a fair price.
  14. Market-penetration pricing
    Setting a low price for a new product to attract a large number of buyers and a large market share.
  15. Market-skimming pricing(or price skimming)
    Setting a high price for a new product to skim maximum revenues layer by layer from segments willing to pay the high price; the company makes fewer but more profitable sales.
  16. Optional-product pricing
    The pricing of optional or accessory products along with a main product.
  17. Price
    The amount of money charged for a product or service; the sum of values that customers exchange for the benefits of having or using the product or service.
  18. Price elasticity
    A measure of the sensitivity of demand to changes in price.
  19. Product bundle pricing
    Combining several products and offering the bundle at a reduced price.
  20. Product-line pricing
    Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors' prices.
  21. Promotional pricing
    Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales.
  22. Psychological pricing
    Pricing that considers the psychology of prices, not simply the economics; the price says something about the product.
  23. Reference prices
    Prices that buyers carry in their minds and refer to when they look at a given product.
  24. Segmented pricing
    Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs.
  25. Total costs
    The sum of the fixed and variable costs for any given level of promotion.
  26. Variable costs
    Costs that vary directly with the level of production.
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Marketing chapter 9 key terms
2013-11-03 22:58:08
Marketing exam

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