mkt test 3
Card Set Information
mkt test 3
widely held beliefs that affirm what is desirable
self oriented values
Reflect a society’s view of the appropriate relationships between individuals and groups within that society. Religious, sensual, hard working, material, etc
Prescribe a society’s relationship to its economic, technical, and physical environment. Tradition, cleanliness, admire nature, risk taking
a society’s view of relationships between individuals and groups in that society. Diversity, youth, competition, feminine
developing products that have a positive impact on the environment or tying the purchase of a product to an environmental organization
ties a company to an issue or cause with the goal of improving sales or image while providing benefits to the cause.
Marketing to Gay and Lesbian Consumers
High purchase power, changing american culture values
Gender Based Marketing
Market Segmentation, product strategy, marketing communications, retail strategy
describing the attitudes, values and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.
Pre-depression, depression, baby boom
stereotype is wrong, Xers are more educated than previous generations
tech savvy, strong vehicle market
one’s position relative to others on one or more dimensions valued by society
social class system
hierarchical division of a society into distinct and homogeneous groups with respect to attitudes, values, and lifestyles. pure social classes do not exist in US.
moderate in the U.S., reflects the consistency of status dimensions, like parental status, education, occupation and income. They set limits on one’s lifestyle, including residence.
measuring social class: single-item index
education, occupation, income - directly influence consumption behavior
Hollingshead Index of Social Position