mkt test 3 chap 5 and 6

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  1. subculture
    segment of a larger culture whose members share distinguishing values and patterns of behavior.
  2. ethnic subculture
    subcultures whose members’ unique shared behaviors are based on a common racial, language, or nationality background
  3. market leaders
    see brands as communicating their unique identity, are less price sensitive, and more brand loyal.
  4. market followers
    don't have the need to be “hip and cool.” often has financial constraints, more conservative, more price sensitive, and less brand loyal
  5. Hispanic teens are often
  6. Asian americans
    highest educated, highest income group, most diverse
  7. Arab Americans
    somewhat younger then the general population, better educated, and have a higher than average income.
  8. secular society
    schools, government, and politics are not controlled by a religious group, and most people are not guided by strict religious guidelines
  9. Family Household
    at least two members related by birth, marriage, or adoption, one of whom is the householder
  10. non family household
    householder living alone or only  with non-relatives
  11. blended family
    family consisting of a couple, one or both of whom were previously married, their children, and the children from the previous marriage of one or both parents.
  12. traditional family
    a married couple and their own or adopted children living at home.
  13. family decision making
    two or more family members make decisions
  14. consumer socialization
    young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace. content-what they learn. process-how they learn it.
  15. consumer skills
    capabilities necessary to purchase, like understanding money, budgeting, product evaluation, etc.
  16. Consumption-related preferences
    knowledge, attitudes, and values that cause people to attach differential evaluations to products and brands
  17. consumption related attitudes
    cognitive and affective orientations toward marketplace stimuli such as advertisements, salespeople, and warranties
  18. consumer socialization
    occurs primarily through family or advertising and friends.
  19. instrumental training
    consumer socialization, when a parent or sibling directly attempts to bring about certain responses through reasoning or reinforcement.
  20. modeling
    consumer socialization, when a child learns appropriate or inappropriate consumption behaviors by observing others.
  21. mediation
    consumer socialization, when a parent alters a child’s initial interpretation of a marketing or other stimulus
Card Set:
mkt test 3 chap 5 and 6
2013-11-08 19:38:55

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