Consumer Behavior Chapter 13 Subcultures

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Author:
bossred25
ID:
246185
Filename:
Consumer Behavior Chapter 13 Subcultures
Updated:
2013-11-10 18:14:40
Tags:
consumer behavior
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Description:
Solomon, M. R. (2012). Consumer Behavior, 10/e for DeVry University (1st ed). Pearson Learning Solutions. Retrieved from http://devry.vitalsource.com/books/9781256914778/id/ch13lev1sec7
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  1. perceived age
    how old a person feels
  2. consumer identity renaissance
    the redefinition process people undergo when they retire
  3. life course paradigm
    to study behavior. This perspective views behavior at any stage in life or given point in time as the product of one’s actions or responses to earlier life conditions and the way the individual has adapted to social and environmental circumstances.

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