Consumer Behavior Chapter 13 Subcultures

The flashcards below were created by user bossred25 on FreezingBlue Flashcards.

  1. perceived age
    how old a person feels
  2. consumer identity renaissance
    the redefinition process people undergo when they retire
  3. life course paradigm
    to study behavior. This perspective views behavior at any stage in life or given point in time as the product of one’s actions or responses to earlier life conditions and the way the individual has adapted to social and environmental circumstances.
Card Set
Consumer Behavior Chapter 13 Subcultures
Solomon, M. R. (2012). Consumer Behavior, 10/e for DeVry University (1st ed). Pearson Learning Solutions. Retrieved from
Show Answers