Chapter 10 AP Gov Vocab

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  1. Mass Media
    means of communication that reach the public, including newspapers and magazines, radi, television, films, recordings, books and electronic communication
  2. News Media
    Media that emphasize the news
  3. Federal Communications Commission (FCC)
    an independent regulatory commission charged with licensing stations
  4. Political Socialization
    the process by which we develop our political attitudes, values, and beliefs
  5. Selective Exposure
    the process by which individuals screen out messages that do not conform to their own biases
  6. Selective Perception
    the process by which individuals perceive what they want in the media
  7. Agenda Setting- calling public attention to certain issues
  8. Issue Framing
    • Bringing attention to a bigger issue within an issue
    • ex: Bosnia is another Vietnam
    • ex: Communist China is against human rights
  9. Horse Race
    A close contest; by extension; any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates
Card Set
Chapter 10 AP Gov Vocab
The Media
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