Marketing chapter 11 key terms

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  1. Retailing
    All the activities involved in selling goods or services directly to final consumers for their personal, non-business use.
  2. Retailer
    A business whose sales come primarily from retailing.
  3. Shopper marketing
    Using point-of-sale promotions and advertising to extend brand equity to "the last mile" and encourage favorable in-store purchase decisions.
  4. Specialty store
    A retail store that carries a narrow product line with a deep assortment within that line.
  5. Department store
    A retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.
  6. Supermarket
    A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
  7. Convenience store
    A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
  8. Superstore
    A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
  9. Category killer
    A giant specialty store that carries a very deep assortment of a particular line.
  10. Service retailer
    A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.
  11. Discount store
    A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at a higher volume.
  12. Off-price retailer
    A retailer that buys at less-than-regular wholesale prices and sells at less than retail.
  13. Independent off-price retailer
    An off-price retailer that is either independently owned and run or is a division of a larger retail corporation.
  14. Factory outlet
    An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.
  15. Warehouse club
    An off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees.
  16. Corporate chains
    Two or more outlets that are commonly owned and controlled.
  17. Shopping center
    A group of retail businesses built on a site that is planned,developed, owned, and managed as a unit.
  18. Wholesaling
    All the activities involved in selling goods and services to those buying for resale and business use.
  19. Wholesaler
    A firm engaged primarily in wholesaling activities.
  20. Merchant wholesaler
    An independently owned wholesale business that takes title to the merchandise it handles.
  21. Broker
    A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
  22. Agent
    A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
  23. Manufacturers' sales branches and offices
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Marketing chapter 11 key terms
2013-12-04 01:32:45
Marketing Exam3

Marketing chapter 11 key terms
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