marketing regulation and consumer behavior

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Author:
Anonymous
ID:
251122
Filename:
marketing regulation and consumer behavior
Updated:
2013-12-05 20:44:25
Tags:
mkt
Folders:
mkt
Description:
mkt chapter 20
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  1. Children's Advertising Review Unit
    (Industry Self-Regulation) special unit created by the Better Business Bureaus to review advertising aimed at children
  2. two issues related to comprehension
    do kids understand the selling intent / words and phrases?
  3. concerns about content in kids ads
    health and safety, values, CARU guidelines
  4. controversial marketing aimed at kids
    mobile marketing, commercialization of schools, internet marketing
  5. regulation and marketing to adults
    consumer privacy, marketing communications (values, sex, health), product issues (safe, environment), pricing issues (quantity)
  6. issue with adequacy of consumer information
    trans fat, calorie count

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