marketing regulation and consumer behavior
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Children's Advertising Review Unit
(Industry Self-Regulation) special unit created by the Better Business Bureaus to review advertising aimed at children
two issues related to comprehension
do kids understand the selling intent / words and phrases?
concerns about content in kids ads
health and safety, values, CARU guidelines
controversial marketing aimed at kids
mobile marketing, commercialization of schools, internet marketing
regulation and marketing to adults
consumer privacy, marketing communications (values, sex, health), product issues (safe, environment), pricing issues (quantity)
issue with adequacy of consumer information
trans fat, calorie count
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