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Children's Advertising Review Unit
(Industry Self-Regulation) special unit created by the Better Business Bureaus to review advertising aimed at children
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two issues related to comprehension
do kids understand the selling intent / words and phrases?
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concerns about content in kids ads
health and safety, values, CARU guidelines
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controversial marketing aimed at kids
mobile marketing, commercialization of schools, internet marketing
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regulation and marketing to adults
consumer privacy, marketing communications (values, sex, health), product issues (safe, environment), pricing issues (quantity)
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issue with adequacy of consumer information
trans fat, calorie count
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